Today we’d like to introduce you to Fernanda Boeing.
Fernanda, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Fernanda Boeing Neves, I was born in Florianópolis -SC, Brazil. I started working in confectionery after I moved to the US. My family always enjoyed meeting with friends so we took as dessert the “Italian straw”, a traditional Brazilian dessert. So friends started to say, “Wow! We never saw this candy here!”; “Fernanda, why don’t you sell it?”.
We think of the possibility but we believe in purpose. I didn’t want to “sell for sale”. Then came the “Sweet Straws – a sweet trip”, which has this slogan because of my grandfather’s family name “Boeing”. Sweet Straws works exclusively with Italian straw. The purpose is to unite with other people: we believe in the value of every human being.
After all, walking together takes you much further than being alone. Another purpose we are (and don’t have) is caring for the environment. Our packaging is eco-friendly, we use biodegradable materials, and we encourage garbage awareness: recycle, reuse and reduce. So we have come here, not for ourselves, but for those who are together on this journey: for a better world. We don’t just sell dessert or a treat: we’re sweet on purpose!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The way is not easy, but thank God when we have a purpose everything flows. because we know why we are doing what we do. Sweet Straws – A sweet trip is not about a dessert, it’s about a cause. And it’s hard to make people aware that consumerism is consuming their lives. People do not want to wake up. So I say, “Let us have perseverance. We believe in transformation.” No one changes fast. And there is no easy way.
So let’s switch gears a bit and go into the Sweet Straws – a sweet trip story. Tell us more about the business.
Every day I get up and think, “What will Sweet Straws do to transform the world today?” It’s our purpose, not to sell for sale, but through Italian straw, bring awareness to the person that through our product they will be helping the environment; Sweet Straws – sweet trip is a company that needs other companies to grow.
We specialize in Italian straw, we “travel” in flavors, textures, shapes in experiments. We want every Italian straw to be a burst of flavor! After all, there is no equal travel, no equal human being. Each Italian straw has its unique characteristics. So the human being is.
What I am most proud of is listening to customers saying that they are changing habits to collaborate with the environment. It is impacting the lives of each customer, who end up being beyond customers: they become friends. The difference from other companies is our look beyond profit. It’s no use profiting much and generating more junk, no use profiting more than others and the customer not becoming loyal.
Sweet Straws uses Italian straw as a means of relationship, an intermediary object to make the world better.
Has luck played a meaningful role in your life and business?
I would like some of the profits to go to an institution from the beginning. But that is the plan for the future. And invest in vegan Italian straws so that Sweet Straws would further reduce the environmental impact.
- Email: email@example.com
- Instagram: https://www.instagram.com/ss_sweetrip/
Photos by Sweet Straws @ss_sweetrip and Kamylla Mello @kamyllamellophotography