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Meet Genevieve Pacheco of Design Genie in Old Fourth Ward

Today we’d like to introduce you to Genevieve Pacheco.

Genevieve, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve always had a genuine interest in art and practiced it in some way. Whether it was painting on a canvas or sketching on a restaurant napkin it was something that always came naturally while growing up anything creative always caught my attention. As I got into high school and taking almost every possible art class I could take I became infatuated with graphic design my sophomore year. I liked the idea that Graphic Designers were not just people who can create a pretty logo or magazine cover but artists that can influence and create something that can be viewed from various perspectives. It certainly wasn’t hard for me to grasp the concept and the basics of graphic design that first semester. I knew I wanted to have some sort of career doing graphic design but had to start somewhere with the right tools. My father bought me my first MacBook when I was fifteen and that helped me solidify my career path to becoming a graphic designer. I would spend hours creating and loved watching my ideas and drawings become something more than a pen and paper — don’t get me wrong I still loved drawing in my sketchbooks that were the core source of my ideas it brought me a great deal of satisfaction seeing those ideas become something.

By the time I reached the senior year of high school, I was creating a full line of branding with clients and collaborating with big and small companies in Orlando and Italy. To some people, it seemed like a lot of juggling focusing on school and having client deadlines to meet but for me, it was something that was great practice for my career. Which led me into great job opportunities after graduating high school. For the first several months I was freelancing for the most part and working with new clients that brought me various projects. It wasn’t until I turned 19 I was introduced to the real estate industry in the city, that was kind of the first “adult job” I have received at that age. It was a great start to where it expanded my design skills into something more I went from designing branding essentials to designing for magazines and billboards around the city. I tackled various projects in that industry and met great mentors that taught me and guided me to where I am today. After working six years as a designer in the real estate industry, I got a great opportunity to collaborate with Atlanta artists, restaurants, and developers in the city that I’ve had the pleasure of doing creative concepts outside of my design realm. This was pretty big for myself to where I got to see my ideas in some way shape or form come to life where I live.

Has it been a smooth road? If not, what were some of the struggles along the way?
Honestly… Not everything is sunshine and roses you’re always going to run into struggles and I ran into many that taught me valuable lessons in the design industry and personable life lessons. When it comes to clients you’re either going to get some awesome easy-going ones that know what they want or some that have high expectations that expect a final design same day with a snap of a finger. When it comes to situations like that it taught me how to set realistic time management with my clients and myself. There was a time where I did run into feeling boxed to very specific corporate guidelines and opinions that blocked my creative potential. That taught me to not allow corporate self-interest to take over the potential I have for a project.

Genie – what should we know? What do you do best? What sets you apart from the competition?
I’m pretty much a self-taught freelance graphic designer that specializes in bringing people’s ideas into something digital or as a product. From small businesses to large companies I have achieved creating their brand that is appealing and recognizable and that is something I’m proud of. One thing about myself is I don’t just create and send a file through an email and go on with my day, I genuinely get to know my clients and build a solid relationship which has led me into opportunities I didn’t imagine taking on.

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Image Credit:
Headshot: Elizabeth Ortega

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