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Meet Giselle Warren of Giselle Ave. in Downtown Atlanta

Today we’d like to introduce you to Giselle Warren.

Giselle, please share your story with us. How did you get to where you are today?
After graduating from The University of Alabama, I realized breaking into the competitive PR industry would be no easy feat. I’d often apply to companies and visit the “Meet the Team” page, to learn there weren’t many people that looked like me.

As a Nigerian-American woman, I realized I would need to create a space for people of color, including myself, to show their talents to the world. I founded Giselle Ave. Creative Agency to empower, inspire, and encourage others to celebrate their most authentic selves—regardless of their race or gender.

In addition to blogging, my company, @GiselleAve est. 2015, offers consulting services to small businesses and personal brands who desire to share their story with the masses. I’ve worked with multiple brands across industries including LiveScribe Smart Pen, Girls Inc. of Atlanta, GoodieHack ATL, General Assembly, Beauty Professionals, Model Castings, Proctor & Gamble’s My Black is Beautiful, and more.

As a millennial entrepreneur, I knew my age could possibly work against me, but my ambition outweighs my fear. Social content and digital storytelling are key components of a successful business, and I am humbled to be able to use the art of storytelling to be able to grow businesses for clients. Online presence and remaining authentic is what truly makes a brand stand out, and that’s the biggest problem my company solves!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This has NOT been a smooth road. I started out as an entertainment publicist, because, this is the Hollywood of the South–and I quickly learned that it was not for me. While Atlanta is well-known for reality TV and high-profile movies being filmed here, I know the real Atlanta has so much more to offer. As an artist in the creative world, it can be challenging to put a price on your work, but this is business, not charity. I had to learn a few valuable lessons in market valuation and properly pricing my services. PR campaigns are EXPENSIVE! Improper pricing can lead to resentment to your client’s and even worse-your own business.

I am a mission driven person, and I’ve always been fulfilled by helping others, so I decided to pivot. We now focus on products and services that focus on content, content, content. We do not sell our client’s dreams of being on every news station in America, but we do stand behind our ability to articulate the best story possible for your company.

Alright – so let’s talk business. Tell us about Giselle Ave. – what should we know?
Giselle Ave. is s lifestyle brand that offers creative consulting services, including digital storytelling, brand management, and social media strategy. We specialize in writing and curating dope social content—that’s our niche focus.

We are well-known for our blog, Giselle Ave., which also serves as a taste of what our clients can expect with the products offered. Of course, each client is unique, so we take the time to learn our client’s voice, and then push out content that best reflects their tone.

I am most proud of the fact that my company portfolio helped me land my dream job. Outside of my business, I also serve as a government contractor during office hours. The fact that I was able to impress my mentor with the work I’ve done as my side-hustle is simply life-changing. It proves that I, along with my other team members, have what it takes to solve big problems, such as creating audience-focused content.

What sets us apart? We have a LOT of energy! We are bright-eyed, bushy tailed millennials who have not yet let go of our dreams coming true. Our energy ignites a strong sense of purpose in clients we work with, and this is direct feedback from previous customers. That, alone, makes it all worthwhile.

Is there a characteristic or quality that you feel is essential to success?
Passion. One must be gifted and called to do the work he or she is doing—otherwise it feels like work and may drain the life out of you. Think of what everyone already asks you to do— then make it a business. If you start a business with a focus of making a ton of money, you will quit prematurely. The money takes time to start rolling in, but one’s mission/passion is there to stay.

Successful businesses, Apple, Facebook, Chic-Fil-A, etc. involve a mission that keeps the business afloat. Focus on what you’re already good at and go from there.

Contact Info:


Image Credit:
Taylor Zorzi
Ashley Woods
Allan Knighton

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

2 Comments

  1. Eric - Crunkatlanta

    June 18, 2017 at 12:43 am

    Congrats

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