To Top

Meet Guy Powell of ProRelevant in Brookhaven

Today we’d like to introduce you to Guy Powell.

Thanks for sharing your story with us Guy. So, let’s start at the beginning and we can move on from there.
Measuring marketing effectiveness and ROI had always been a challenge for most businesses. It was easy to put together great marketing campaigns but to know whether they actually delivered incremental sales was the problem. In their guts, marketers knew that the programs worked, but how could they prove it. So, in 2001 I authored the book Return on Marketing Investment: Demand More From Your Marketing and Sales Investments laying out the basics of measurement and connecting the dots between marketing activities and incremental sales.

Since then we purchased a software company that had developed a great marketing measurement software, MarketSim. MarketSim was written to help major consumer brands optimize their product launches and improve their overall marketing mix. In parallel with this I wrote two additional books, Marketing Calculator: Measuring and Managing Return on Marketing Investment and The ROI of Social Media: How to improve the Return on Your Social Marketing Investment. All of this work led us to become one of the best and well-known experts in the field of Marketing ROI and Effectiveness. We provide strategic and tactical marketing consulting to help major brands measure, manage and improve their marketing to drive the most sales they can out of the marketing investment dollars.

Has it been a smooth road?
Marketing measurement and ROI consulting was well received around the world. Since we started we have trained thousands of marketing professionals in this area. Each of these training sessions led to follow-on consulting projects that helped to drive the business. Many of the projects were run out of Asia for major marketers in southeast Asia and in China.

Even though in slowing economies, this type of marketing analytics and consulting is sorely needed, things can also slow for our offered services. In 2012 as the Chinese economy began to slow we began to shift our business development activities to the US and were able to build a thriving business for major brands in the US.

We’d love to hear more about your business.
For major consumer, B2B and B2B2C brands we help them to optimize their marketing investments, so that they can grow faster at a profit. We do this with proprietary methods based on advanced analytics, such as Agent-Based Modeling.

We have worked on a number of great brands including the largest sponsorship deal, super bowl commercials and many other fascinating marketing activities to help our clients deliver higher ROI out of their marketing investments.

Is our city a good place to do what you do?
Atlanta is a great place for any business. For us the airport and access to easy, inexpensive airfare makes all the difference. Also, because of its size, Atlanta has a great talent pool from which to choose from.

Contact Info:

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in

  • Fun Things to do in Atlanta

    The editorial team shares some of the most noteworthy events in Atlanta over the next few weeks. Check them out below...

    VoyageATL StaffJanuary 17, 2018
  • ATL’s Most Inspiring Stories

    Every neighborhood in Atlanta has its own vibe, style, culture and history, but what consistently amazes us is not what differentiates...

    VoyageATL StaffJanuary 17, 2018
  • The Vortex is Celebrating Their 25th Anniversary

    The Vortex, Atlanta’s longtime champion of quality burgers, turns 25 years old this month. To celebrate the iconic institution, popular for its beer, booze and ridiculously...

    VoyageATL StaffApril 13, 2017
  • 15 Amazing Female Founders Changing the World

    Meet 15 incredible women who aren’t letting the world hold them back. They’ve built hugely successful businesses, created thousands of jobs...

    VoyageATL StaffApril 8, 2017
  • A Dancer’s Strength

    Meet the incredibly talented ATL-based dancer Leah Boresow.  Her story was one of the most inspiring stories we’ve heard in a...

    VoyageATL StaffMarch 7, 2017
  • 3 Amazing Veggie Pizzas to Try on National Pizza Day

    National Pizza Day is on February 9th!  It’s the perfect excuse to take a day off from your diet – but...

    VoyageATL StaffFebruary 8, 2017
  • Meet Chuck Lamar of SoundZone Entertainment in Cobb County

    Today we’d like to introduce you to Chuck Lamar. Thanks for sharing your story with us Chuck. So, let’s start at...

    VoyageATL StaffJanuary 20, 2017
  • Choosing an Epic Path

    Author, speaker and Huffington Post contributor Heather Reinhardt shares her story of how her dance coach, David Norwood, helped her identify,...

    Heather ReinhardtJanuary 9, 2017
  • New Kids on the Block

    Every month we check out as many of Atlanta’s new and exciting food, drink and dessert spots as we can –...

    VoyageATL StaffDecember 11, 2016