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Meet Ifenyi Kanu of Squrl Fitness in Metro Atlanta

Today we’d like to introduce you to Ifenyi Kanu.

Ifenyi  – how does this story begin?
Squrl got started simply from my love of sports, fitness, an active lifestyle, and most importantly tech. As a former athlete I always knew the benefits of a healthy and active lifestyle and as companies like Uber and AirBnb came along I continuously thought of ways to help people live healthier and connect people for everyday purposes using technology. After some thought and encouragement from a business mentor and good friend I created Squrl, a fitness platform designed to connect individuals with fitness professionals using the Uber business model. At Squrl we offer people an alternative to big box gym memberships, crowded, non-personal classes, and inflated personal trainer costs. Everyone has a smartphone these days, so everyone now has access to certified and vetted personal trainers, yoga instructors, and nutritionists/meal-prep chefs. In just a few clicks on Squrl’s user friendly mobile site/app users can review, schedule and book a fitness professional to come to you on your schedule, at a location you determine – home, office, park space, etc. As Squrl sets its sights on scaling we have begun offering corporate wellness packages for businesses and companies looking to offer healthy activities for their employees as well as residential community lifestyle packages providing fitness pros on-site at your living community’s facilities.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Our biggest challenge has been adoption of the concept. Obstacles are good for any company because they force the team to be more creative in solving problems. Squrl’s concept is so straight forward it can be confusing because most individuals don’t know where to start when setting and achieving fitness goals. Do you Google best personal trainers in your area? Do you walk into your local big box gym? Do you start eating raw kale, avocados… or both? To the everyday person who wants to lose 10lbs by their best friend’s summer wedding it’s a plethora of information available online but how does one know what works best for their body type or their diet? At Squrl our ultimate goal is to make the process of adopting a healthy lifestyle easier, smoother and personalized utilizing our vetted fitness professionals dedicated specifically to each user and their specific needs. Just think 10 years ago if we told you people would contact a stranger to pick them up and give them a ride to their mother’s house it would have sounded crazy, it almost still sounds crazy, but technology and companies like Uber and Lyft have revolutionized how we think about transportation. At Squrl we plan to revolutionize how people think of fitness.

Squrl Fitness – what should we know? What do you guys do best? What sets you apart from the competition?
Squrl provides a simple and easy to use solution for achieving fitness goals. We’ve designed a user friendly mobile site and beta app that individuals looking for personal trainers, yoga instructors, and nutritionists/meal prep chefs in their area can easily access and use. Squrl puts our listed fitness professionals through a 4pt assessment including certification verification and background checks prior to listing, so only the best fitness professionals can be found on our platform. As far as scheduling, booking, and paying for an independent fitness professional there is not many similar products in the marketplace so Squrl sets itself apart by our offerings and our founder’s acute attention to detail, minimalist views, and revolutionary way of thinking about using technology to connect people.

What is “success” or “successful” for you?
I define success by a satisfied customer. Whenever an individual is able to find a fitness professional and achieve a fitness goal I feel Squrl has completed its mission. The more I see healthy fitness alternatives adopted that is a success overall for encouraging healthy lifestyles across the Atlanta community. I want people to choose Squrl because it’s easy, it’s simple and it involves discovery. When people discover ways to lead healthier lifestyles utilizing a platform that I created we’re successful in our mission.


  • 1 Hour “Squrl Session” is $49.00 can be used with any coach on our platform.
  • 6 “Squrl Sessions” is $245.00 (6 sessions @ the price of 5, which can be used which any coach on our platform)
  • 12 “Squrl Sessions” is $490.00 (12 sessions @ the price of 10, which can be used which any coach on our platform)

Contact Info:

Image Credit:
William Keyes III
Sri Kalapala

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