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Meet Inna Polutska of Bester Caviar

Today we’d like to introduce you to Inna Polutska.

Inna, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Me and my fiancé wanted to start import business for many years but couldn’t find exact product we needed. After a long research, my fiancé found an aqua farm near my hometown Kyiv that produces black caviar and we decided to give it a shot.

After my visit to the farm, I took caviar back to United States and gave it to the chef of caviar restaurant to taste it. Taste and quality were top and that’s how our business was born. We started a long process of receiving licenses and creating labels. After a few months, we finally got our first shipment of black caviar. Our sales guy didn’t have the contacts he promised us and couldn’t sell a gram of caviar. We were scared that this business not going to work.

I started doing massive actions every day, calls, website creation, store and restaurant visits, social media management. In three weeks I got my first sale, it was the best feeling in the world! I started selling more and more. I was working really hard every day to get new customers and it worked! At the beginning, I felt that I don’t know what I’m doing but eventually I figured out my strategy and our business is growing! To start this business was probably one of the hardest things I ever done in my life.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
We had so many challenges down the road… At the beginning, I had no clients and it took time and effort to build a good customer base. To import caviar is very difficult and requires lots of paperwork. Once our paperwork was not filled correctly at the Ukrainian Custom and all our shipment was returned back to Ukraine. It was a nightmare…

Our factory had to pay many fines and fees. On the other hand, I had no stock and was losing my customers every day.

So, as you know, we’re impressed with Bester Caviar – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
We import and distribute one of the best quality black caviar in the World. We supply gourmet stores, restaurants and private clients with our delicious black caviar from Ukraine.

How we are different?

Our traditional method of harvesting caviar has been used for centuries and allows us to keep caviar fresh and tasty with its high nutritional properties. Bester produces only the highest quality caviar that is 100% organic. Once chefs try our caviar they switch to our product right away. So I believe the key of our success is a high-quality product and of course my sales skills.

So, what’s next? Any big plans?
My goal is to supply cruise liners, airlines with our caviar because they consume high volumes. I like to dream about caviar empire that my grandchildren will run after me.


  • Mini Caviar Gift Set – $99
  • Premium Caviar Gift Set- $220
  • Lux Caviar Gift Set- $400

Contact Info:

Image Credit:
Photographer of Last two images Rafael Rincon

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