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Meet Isa Rosario of Nurture from Nature in Smyrna

Today we’d like to introduce you to Isa Rosario.

Isa, can you briefly walk us through your story – how you started and how you got to where you are today.
Nurture from Nature has been a part of my life since my childhood. My mom is a big fan of natural beauty and all things self care, so naturally, she passed on her recipes and tips to me as a kid. I vividly remember making face masks, soaps, and moisturizers in the kitchen from the supplies in our kitchen. Even after leaving home, I still found myself looking for organic ingredients and making recipes at home.

I visited a farmers market during my senior year of college and saw some of the most simple setups selling amazing handmade and locally grown items. This inspired me to do my own thing and give it a shot — I made some phone calls and got in.

Without a single clue of what to do, I started making sugar scrubs in mason jars, hand-wrote the label, and sealed them with washi tape. I barely made a dime the entire summer but I found something that fueled a passion I didn’t know about.

Through self guidance, grit and grace, Nurture from Nature grew to the small business it is today, We are passionate about beauty without chemicals and fillers that do no good for your skin. All of our products are made with natural ingredients that are effective and safe for all.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
If anything has taught me about myself, it’s been this small business. I have a degree in psychology with a minor in forensics, nowhere near close to the business. Therefore all I know has come from lots of learning curves along the way. Some specific struggles I have encountered is being a full time employee, mom, wife, and solopreneur. Life and business move very fast, and it is a challenge keeping a grip on everything and knowing the next best step.

Tell us more about the business.
Nurture from Nature is a sugaring and skincare brand. We make everything in small batches with all natural ingredients. We make products for almost all parts of your self care routines: soaps, body butter, scrubs, bath soaks, face masks, facial oils, aromatherapy sprays, and our fan favorite — sugaring wax. I am most proud of the growth and following that I’ve cultivated from scratch. It is so fulfilling to have past customers reach out and rave about their results.

What sets us apart is our commitment to natural, vegan ingredients and no to fillers or synthetic chemicals. I love educating our customers about the benefits of our earth’s ingredients and the good they are doing by their skin when going natural.

Has luck played a meaningful role in your life and business?
To be honest, I think luck has very little to do with my success. I went into this with no expectations, just trying out a new thing I am passionate about and sales began to align for me because I proved myself to be ready for growth.

I had little direction on what to do to increase sales but my products were resonating with my audience and grew organically to more than I could have imagined back in 2017. I’ve also been blessed to network with really awesome people and have been super resourceful with what I have available. One of my favorite quotes is: “Luck is what happens when preparation meets opportunity”. It has all been God, determination and grinds.

Contact Info:

Image Credit:
Jerrina Montgomery Photography

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