Today we’d like to introduce you to Jamillah Rahmaad.
Thanks for sharing your story with us Jamillah. So, let’s start at the beginning and we can move on from there.
I fell in love with PR by mistake. At first, I didn’t even know what it was.
I remember sitting across from this lady who I thought would make the “coolest” boss ever, until she asked me, “What’s the difference between advertising, marketing and public relations?”
I felt totally clueless as I sat there searching my brain for a response. I replied, “I don’t know,” to which she smiled and said, “Good!”
She then went on to tell me fascinating facts that I hadn’t learned during my previous marketing internships. She talked about how businesses use PR to gain trust from their customers and she talked about interesting ways that businesses educate the public without television ads. She told me that PR was the best way to stand out from the crowd and beat your competitors.
I was totally sold on whatever this thing called PR was!
At the time, I was a junior in college, and had already completed two marketing internships.
So, I was familiar with cold calling, mailing out hundreds of postcards, passing out flyers, and buying commercial radio ads.
I had no idea there was a way to get attention for something without having to work your fingers to the bone.
Luckily, that was the only question that I answered wrong, and she was really impressed with my writing skills.
About a week later, she hired me as her Marketing & Public Relations Assistant.
That was in 2005, when Facebook was only for college students and Google did not exist. I remember faxing documents to media outlets and making cold calls because email wasn’t a top form of communication.
That was when my PR career began. That’s when I found my passion in helping others build credibility, boost their confidence and showcase their stories.
Since 2005 I spent my last 12 years working with some great corporations, agencies, entrepreneurs, and a few celebrities (#FunTimes). I know the power of producing results. I was hired at an agency where I was responsible for securing 10 media outlets a day. I’ve also worked in public affairs, where I focused on building strong community ties with legislators.
Somewhere in-between climbing the corporate career ladder and finishing grad school, I realized that networking for young professionals sucked! So I started my first business, Soukle, a networking organization that was focused on meeting people rather than passing out business cards to strangers.
It turned into a quick success, because I used my PR skillset to quickly get attention for the organization. Since I was the only “employee” of the business, I knew that I did not have the time or manpower to market like crazy.
Soukle grew to over 3,500 community members in both Atlanta, GA and Tampa, FL. It became recognized for its unique monthly events and its ability to successfully promote other small business owners that were engaged in the Soukle community.
Having created something so valuable for others and myself, I got laser focused on taking control of my future by only doing what I loved… creating big results for small businesses.
I became a full-time entrepreneur in May of 2015! Now my clients are industry thought leaders, experts, business coaches and creative entrepreneurs – like myself, who are most interested in turning their dreams into reality through innovative ideas, services and products.
The tagline, “Befriend Your Brand”, is my core belief. I work with black-owned businesses and startups to build their brand recognition. I believe that successful results are within your grasp, and I have a passion for building community leaders. My Atlanta-based public relations and marketing consultancy specializes in lifestyle brands and urban media.
I work with experts and creative entrepreneurs to strengthen brand awareness, that connects them with business boosting opportunities. If you are looking to have your story heard and to grow your brand, then you’re in the right place.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I work in a female-dominated industry, unfortunately meaning smaller wages. PR professionals are extremely hardworking, detail oriented, and the backbone of most company’s success. However, we constantly have to fight to be paid what we are worth.
JR|PR Public Relations Consultancy – what should we know? What do you guys do best? What sets you apart from the competition?
I am a Publicity and Brand Strategist. I help creative entrepreneurs and business experts connect with media outlets to tell their stories. Most business owners and startups struggle with conveying their brand messaging and getting audiences to latch on to their awesomeness. I help them get comfortable with what to say and assist in opening new doors of opportunity by building publicity around their business. I provide done-for-you services and coaching for small businesses and personal brands. Assisting small business owners with promoting their business to increase brand awareness and revenue. As a trusted advisor, strategist, connector and outreach specialist, JR|PR collaborates with small business owners and entrepreneurs to fully execute public relations strategies and marketing plans. Placing their brand into the spotlight.
My clients are a canvas that I want to make into a masterpiece of spotlights and great works. Assisting them in their journey from ‘nobody’ to ‘somebody’. Facilitating change and growth for them to become familiar with their stellar qualities and befriending their inner greatness.
JR|PR focuses on helping Black business owners who are despairingly less successful in keeping their doors open. Black business owners rank last, following White, Asian and Hispanic owned business, for power in ownership and earnings. My goal is to change those numbers by providing Black business owners with the tools needed to position them for incoming sales.
What is “success” or “successful” for you?
I define success by my ability to sleep well at night knowing that I have done as much as possible to generate ROI to my clients. Knowing that I have given my best efforts is a marker of my success.
- Website: www.BefriendYourBrand.com
- Phone: 6783047741
- Email: Hello@BefriendYourBrand.com
- Instagram: http://instagram.com/jamillah_r
- Facebook: http://facebook.com/befriendyourbrand
- Twitter: http://twittercom/jamillah_r
- Other: http://linkedin.com/in/jamillahr