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Meet Jasmine Edwards

Today we’d like to introduce you to Jasmine Edwards.

Jasmine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve always wanted to have an impact on someone’s life. It’s why when I was younger, I wanted to be a teacher. As I grew older, I realized there are many ways to impact someone’s life in and outside of the classroom. When I got to college, I started to discover more about myself and the variety of things that interested me. I realized that I didn’t want to be a teacher but I still wanted to make a difference in the world. I thought about how I love to travel, be creative with my natural hair, play around in makeup and enjoy the small but exciting things in life, but I didn’t know how all of that could inspire someone.

During my second year of college, I became a resident assistant (RA) and found a way to make an impact on students’ lives. All of the “fun” parts of me got put on the back burner because I was so focused on becoming the best RA and eventually using those skills to make a career out of helping college students. I thought I had found my way to make a difference. I spent three years as a RA, graduated with my Bachelor’s degree, got my first job as a Residence Director, and began my Master’s program. Eventually I graduated with my Master’s in Education but over the years I kept toying with the idea of finding a way to use the “fun” parts of my life to inspire others the way I use my professional life to inspire. I loved watching YouTube videos and then the metaphorical “light bulb” went off in my head…”I should create a YouTube channel!” It took me a few years to gain the courage to start a channel and I spent a lot of time in prayer to determine if this was the right path for me. I then started my YouTube channel as a way to showcase the complete me-the educator, the naturalista, the makeup novice and all around fun person.

Has it been a smooth road?
My YouTube channel is relatively new but I faced struggles from the time of the idea’s conception to now. I wanted to create my channel but I let my fear guide my decision to not start my channel. Once I began the process of starting my channel, doubt started to creep in. I prayed and prayed and prayed some more for not only guidance but the strength to be bigger than my fears and doubts. I was afraid that people would judge me and my content or that I would not receive any support. I kept remembering my favorite Bible verse, Psalms 37:3-6 and used my trust in God’s plan for me to commit and begin my YouTube channel. I still struggle with my doubts but I am pushing through because I did not come this far to quit. If I only reach 100 people with my videos, then that’s 100 people that got to experience who I am. Though I have these struggles, my faith, family and friends continue to push me to keep going.

Jas Nicole – what should we know? What do you guys do best? What sets you apart from the competition?
When I used to watch YouTube videos, I would see all these videos of people doing hair and make up and fashion and it looked so perfect to me. But it also made me feel like that wasn’t attainable for me. It wasn’t the creator’s fault for my feelings; I just had some self-esteem issues I had to work through. I wanted to create my channel to show people the authentic me. The ups and downs of life are a part of growing in life and while many may think that doing hair and make up doesn’t count as helping someone grow, I try to use that time to spread positivity and encouragement in my videos. My main focus in my videos is natural hair and doing make up and a little bit of fashion and travel sprinkled in. I’ve been natural my whole life, but a lot of women are beginning their journey to being natural and I want to show them that any part of their hair journey is beautiful. Unfortunately, I’ve seen a lot of people present negative comments to black women and it’s time that we show the world that our natural beauty is beautiful. I don’t always see a lot of Black women influencers on YouTube and social media and I want to be a part of that change. I want to encourage women to enjoy being who they are and not trying to live up to someone else’s standards. I struggled with that for a very long time and sharing my story through my videos is one way I want to inspire people. I currently only have two videos on my channel but I have so many ideas that I can’t wait to show the world via my channel.

Let’s touch on your thoughts about our city – what do you like the most and least?
I like that there is always something to do in Atlanta. I moved to Atlanta about a year and a half ago, but before that I lived in Kennesaw. Even though that’s only a 20-minute drive, the difference is astronomical. Being in the center of so much action can be overwhelming at times but I’m never bored. I love discovering new brunch spots, attending concerts, and finding new hidden gems in Atlanta. My favorite brunch spot right now is 55th and Park. they have great food and of course bottomless mimosas! I’ve been in Georgia for about 16 years and I’m still discovering new places to see. The one thing I dislike about the city of Atlanta is that we have such a big homeless population and I just wish there was more that I could do to help change that. Where I live, I see a lot of homeless people and it breaks my heart because I want to do something to help but I just don’t know what to do. I’m hoping once things calm down surrounding the coronavirus, I’ll be able to find some organizations that help the homeless population in Atlanta.

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