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Meet JB Rasor of JB Rasor Visuals in Downtown

Today we’d like to introduce you to JB Rasor.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I grew up in a media-saturated household – like so many of us. Television, film, and eventually the internet were a constant. One of the reasons I was drawn to the still image is because it freezes time. It slows things down. You become more aware, patient.

Photography as a documentary – capturing the essence of the reality around us, which is quite different than true reality. I love the idea of a still frame effecting me emotionally. A mentor of mine once said, “watching a film, or television, if you close your eyes you miss something.

Looking at a photograph, if you close your eyes you remember something.” I never forgot that phrase. I work with moving images as well as still photography, but I allow them to complement each other. I love the precision of photography, and I love the chaos of the moving image.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It’s never a smooth road. It never gets easy – hopefully, it gets harder. When things become easy, when the work can be done blindfolded – so to speak – then it’s no longer challenging you creatively.

Visual media, whether it’s photography or filmmaking, is incredibly saturated with talent and incredible content. It is very difficult to navigate through that world, but it is also incredibly humbling when your work is recognized for its quality.

JB Rasor Visuals – what should we know? What do you guys do best? What sets you apart from the competition?
I am a filmmaker and a photographer. I work with a small team of creative professionals – if it’s a smaller job I often work alone. Commercial cinematography, in particular, is a field that is constantly in flux. Technology changes daily, the delivery platforms are becoming more personalized and the advertising industry is adapting creative ways to target individuals.

My business is built around crafting unique visual work, tailored to a client’s needs, whether that is a full commercial production for broadcast or a specific promotional and informative photographic essay.

What is “success” or “successful” for you?
It’s an interesting question because the answer varies so widely depending on who you ask. I love what I do – I love experimenting, creating, taking risks. In the simplest terms, success is about being a person that inspires others. That’s a level of achievement I hope to accomplish.

And that only happens when you open yourself up – you have to fail and continue to push yourself. You have to be kind to those that help you. You have to love those that love you. And through all the struggle that is inherent in any creative field, if you find that you’ve inspired someone else’s artistic drive, then I’d say you are quite successful.

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