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Meet Jennifer Cornelius of Flex Point Dance Studio in Stone Mountain

Today we’d like to introduce you to Jennifer Cornelius.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
After a car accident made it difficult for me to keep up my fitness routine, I reconnected with my love for dance. Ours was a relationship that had been disrupted by life, and my day job as a personal injury attorney. Along the way, my personal fitness journey eventually became a mission to help others who were also looking for an alternative to the gym. Within a matter of three months, I had combined my dance training and passion for the arts, with my experience as former a public relations consultant and my legal knowledge, to found Flex Point Dance Studio, also known as Flex Point ATL.

When I envisioned Flex Point, I envisioned a place where people could find respite. An intimate home away from home, where our clients would obtain total mind-body wellness and leave all the stressors of the day behind on the dance floor. A place without the intimidation of a large gym or dance studio. An oasis for people looking for an alternative route on their journey to fitness.

Moreover, Flex Point Dance Studio was to be a place where people could dance out their frustrations and forget the troubles they encountered at while at school, home, at work, or in traffic– even if only for an hour or so. A place to rediscover their confidence.

My hope is that Flex Point will be all of these things, and more, for every single person who walks through our door. I want them to feel like family, knowing that when they come in, they will see me, plus a host of other welcoming faces. And it’s that feeling that will bring them back.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
There have absolutely been struggles along the way – primarily, working full-time as a young attorney while simultaneously trying to get a fledgling business off of the ground, and with very little capital. It has been particularly different working as a sole proprietor and wearing all of the hats that came along with it. Time management has become my bosom buddy, and it doesn’t hurt that I truly believe in the dance and fitness experience Flex Point Dance Studio peddles to all of our friends.

Alright – so let’s talk business. Tell us about Flex Point Dance Studio – what should we know?
Flex Point is a dance and fitness studio dedicated to helping people obtain total mind/body wellness in an intimate environment not native to larger studios and gyms. We differentiate ourselves through our unique combination of class offerings, family feel and dedication to supporting our local community. We pride ourselves on having something for everyone – whether their goal is to simply have fun, boost their confidence, lose weight, strengthen, or condition and tone.

Current class offerings include Yoga, Zumba, Big Bounce Fitness, Stiletto, Hip Hop, Modern/Contemporary (private lessons), and ballet for children. We’re also more economically-friendly than studios offering similar classes. All of our classes cost less than $15. Our location is convenient too — we’re located right in the shadow of Stone Mountain Park, in Historic Stone Mountain Village.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have been fortunate to have a wide (and varied) support system. From friend and chef, Ashlee Brown, volunteering the catering services of Chef N’ Bake for opening day, to friend and local actor, Jamie Dion, providing invaluable insight and single-handedly moving us into our current space, to the connections founder of non-profit Chop Art (of which I am a board member), Malika Whitley, put me touch with (and all of my other friends who supported me in so many intangible ways).

My partner, Matthew Brantley, has been a bastion of emotional support, as has my family. My cousin, Autumn Jackson, mother, Becky Cornelius, and father, Gregory Cornelius, have been some of my greatest advocates.

And of course, I can’t forget the Flex Point Team. I have a wonderful, skilled and dedicated group of women on my team. They come in every day and give their all, including Renee Jackson (www.designedbyreneelynn.com), who doubles as Flex Point’s graphic designer.

Pricing:

  • Drop-In Classes (Including Yoga) – $10/person
  • Drop-In Zumba – $5/person
  • Private Parties (Birthday, Bachelorette, Etc.) $20-$25/person
  • Studio Rental – $25-30/hour

Contact Info:

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