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Meet Jennifer Lunsford of Rahab’s Rope in North of Atlanta

Today we’d like to introduce you to Jennifer Lunsford.

Thanks for sharing your story with us Jennifer. So, let’s start at the beginning and we can move on from there.
My story begins with my mother, who is the founder of Rahab’s Rope. I’m grateful to experience this journey together. I quickly realized the potential for our business. I wanted to share our story and sell products to everyone. When the business was barely off the ground, I knew I must let everyone know about Rahab’s Rope, our story and quality products.

After learning about the sex trade and human trafficking, I felt compelled to take action. I’ve traveled to India to work with young women and children who have been forced into this form of modern-day slavery. As a mother of two young boys, I can’t look away. I’m committed to raising awareness and working to end human trafficking.

My mother’s mission has always been helping as many women and children affected by human trafficking and mine was to hit the ground running sharing our story and products. The more product I can sell the more women and children we can help. I do remember times when I thought, “This all sounds great, but how will I grow the business. Where do I begin?”

When Rahab’s Rope first began, hand made products were sold out of the back of our car to churches, friends, family, schools, and anyone who would buy the products. I have been full time as the Director of Sales for eight years now. I travel to India to work on product development and buying for the business. I work hard to have quality products for Rahab’s Rope to sell. We have grown the company from the ground and now sell our products wholesale to 40+ shops and subscription boxes, over 200 in home parties a year, a thriving online catalog, and two retail locations. We have full-time staff in India and here in Georgia.

Rahab’s Rope partners with families and artisans locally buying products and selling them in our retail locations. We also partner with a local program working with young ladies who have been trafficked here is Georgia. I am humbled to see so many lives changed through the work of the Rahab’s Rope team. We have also teamed up with Delta this year and will be featured in the Why People Give edition of Delta’s Sky Magazine. The impact being made and the awareness raised to end human trafficking overwhelms me with joy.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road hasn’t always been easy and sometimes too much to bare. There have been days that I wanted to throw in the towel, but the passion inside me is so strong that I push through. I believe when you believe in something so much, you’re faith and passion will see you through.

Alright – so let’s talk business. Tell us about Rahab’s Rope – what should we know?
Rahab’s Rope exists to bring hope and opportunity to women and children affected by human trafficking. 100% of the profits from our global and local products fund the mission. Rahab’s Rope is a boots on the ground organization working in India to eradicate human trafficking. A unique aspect of our organization is that we are boots on the ground working one on one with women teaching them a trade and education. The women of Rahab’s Rope create jewelry, home decor, bags, and gifts to sell in our retail stores in Georgia. We are proud of how many women we’ve had the opportunity to work with, how far many of them have come, our solid foundation, and quality products. We operate out of 4 cities in India providing life skills, vocational training, education, repatriation, detox programs, and a preschool. We also provide medical needs and housing. Products are available in our two retail store locations in Gainesville and Clarkesville, GA.

I do have a special product that is unique. We have only one product made by women who are still being trafficked in a red light area each day. Our team makes a special bracelet with them named the Good Money bracelet. In a red-light district, Good Money means dignity. We began vocational training with a group of women making this bracelet. When they received their first wages they said, “This is the first good money we have ever earned.”

Is there a characteristic or quality that you feel is essential to success?
The work ethic from both of my parents and grandparents have led me to where I am. My mom and grandmother have shown me the action of pushing through when the going gets tough. Their work ethic has shown me that if I want something, I have to go after it and that is exactly what I do.

Contact Info:

Image Credit:
Candice Holcomb Photography; Rachel Clarke Photography

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