Today we’d like to introduce you to Katrice “Zion” Smith-Hampton.
Katrice, please share your story with us. How did you get to where you are today?
Unbossed Apparel is the sister brand of our Greek store Zion’s Greek Boutique. It was officially launched in 2017. I’d been in the Greek business for six years and I started to feel disconnected from my business. I no longer enjoyed it. There are so many restrictions in that industry and that is the total opposite of who I am. I wanted to create shirts that truly had a voice and was a personal refection of me. I’d also been blessed to have gained many supporters both Greek and non-Greek and I wanted to create something that all my supporters would relate to and proudly wear. I initially started releasing designs on the Greek site but after being featured on a local news segment I officially separated the brand and gave it it’s own home.
Has it been a smooth road?
It has not been a smooth road. The t-shirt industry is really hot right now. It’s so easy to get lost in the sea of t-shirt vendors and pop up companies with large advertising budgets. For companies like UnBossed, it’s extremely hard to get exposure without having a large advertising budget. We have to work extra hard to make connections that will increase our exposure. Social media has always been the best way to connect with a new audience but the new Instagram and Facebook algorithms have made it even harder to be seen.
We’d love to hear more about your business.
UnBossed Apparel is a socially conscious lifestyle brand that encourages you to speak with your chest. We specialize in bold statement t-shirts for people of all ages and backgrounds. Our shirts are edgy, youthful, it’s unfiltered, unapologetic, and is without boundaries- UNBOSSED! It’s a brand with a voice. It encourages you to speak with your chest in a climate where our voices need to be heard. The individuality of free expressions. It is without having a title or being inferior to the status quo. It is about having free speech and being true to one’s emotions for the world to see. Every day we see billboards, commercials, and all types of marketing; but how do we market ourselves? How do we let the people we encounter every day on social media, work, and in society know who you are and how you feel? “UnBossed is superintending yourself in every aspect you can imagine, by just being you!”
Is our city a good place to do what you do?
The beauty of online business is that it can be run successfully anywhere no matter the level of your business.
- Website: WWW.UNBOSSEDAPPAREL.COM
- Email: CUSTOMERSERVICE@UNBOSSEDAPPAREL.COM
- Instagram: INSTAGRAM.COM/UNBOSSEDAPPAREL
- Facebook: https://www.facebook.com/unbossedapparelbrand
- Twitter: https://twitter.com/unbossedapparel
E. J. Glenn Photography, Créatif Media, Jidenna, Charlamagne Tha God