Today we’d like to introduce you to Kayla Dieppa.
Kayla, can you briefly walk us through your story – how you started and how you got to where you are today.
I moved to Atlanta ten years ago. With nothing but a backpack and my last paycheck of 112.00. It was a struggle getting started. I have always felt, the school was just not a “fit” for me. I had many small, very small businesses in sales. I sold make-up and hair. Eventually when I was pregnant with my youngest son and scrolling through Groupon. I saw Better Home & Garden Metro Atlanta was holding a real estate course. I knew I loved sales and I loved people. So, in 2014 I took the course. Pregnant and with a young toddler at home. I failed the school required exam twice. The third time was the charm. I passed! I moved on to pass the state exam shortly after. Now, what? My first year was horrible. I probably sold six homes in total. Once I understood that relationships are the true foundation of this business. I took off running. In my second year in real estate, I grossed a little over 5.1 million in sales. I have been soaring ever since. I decided to get my brokers license last February of 2019. I then continued to start my company Kayla D & Company under the Palmerhouse Properties & Associates umbrella. We are on track to complete 20,000,000.00 in gross sales for 2020.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Oh gosh, Not at all. See, I came from a small city of Allentown, PA. We were poor. My mother always made a way of no way. When I was 13 my mother left home, only to return when I was 17. By that time, I have been expelled from the entire school district, I had to add courses just to graduate. I was living in a park in the last month of my graduating year. The day after graduation. I took my last McDonald’s Check and whatever clothes would fit in my book bag on the greyhound. I left. I moved to Atlanta when I was under 18 so it was very difficult to find work. I was working two to three part time jobs just to make ends meet. I was robbed and evicted. It was extremely difficult. However, that created an unbreakable foundation for me. Unmatched resilience. Which you most certainly need in this industry. In my first year in real estate, I sold six homes in total. In 2015, that was my turning point. I sold 5.1 in gross sales alone. I have been steadily increasing every year. But, it’s because of my resilience and my faith in GOD. I use that in my deals as well. To see everything through to the very end. To not give up on any clients. Even when everything around you seems impossible. My clients trust me to guide them through it all, and I do. Real Estate is an ever changing market. You have to versatile, and extremely resilient. I am constantly educating myself and my team. When I started my company. It was difficult, trusting yourself to create a brand that would change the way real estate brokerages conduct business. Your team depends on you, you create systems and processes. It is a big responsibility. I have had so many failed ideas and failed attempts to get the right structure and funding. You have to accept that even as the CEO, you have to be a student. I will be always be learning. I love that about this industry.
Tell us about your company. What do you do, what do you specialize in, what are you known for, etc. What are you most proud of as a company? What sets you apart from others?
My Company, Kayla D & Company is a full service Real Estate Service. We help clients, lease, purchase, and sell residential and commercial property. We specialize in the Metro Atlanta Area. All of my agents carry special certifications to amplify their expertise with our clients. I am very proud of the family, I created. Atlanta is growing FAST. A lot of locals are relocating from all over the world. We build real relationships with our clients and soon to be the client. We laugh and cry together. We go to our client’s BBQ’s and baby showers. We are truly a family. My company thrives on being visible. We are technology driven. We want to make all buying, selling and leasing processes fun, easy and transparent. We want to make dreams come true. So we are very present on social media, and other online platforms, My Instagram is @Kaylatherealtor. People must see us for who we are. People. There is a ton of real estate professionals.
But we are educated, well seasoned agents. We love to laugh and truly enjoy the entire buying, selling and leasing process. We build trust through our actions. I think that’s why people love us and keep our referrals coming. We are real people, working with all different clients. From luxury to investment properties. But we are specialists in our fields. We make dreams come true.
Has luck played a meaningful role in your life and business?
I don’t believe in luck. I have faith. Real faith in God. I believe everything in life is already written for you. It’s up to you to claim it and receive it. To truly believe it. I also believe you attract what your mind and heart believe. So my business is a direct reflection of what I believe. The best is not done yet.
- Address: 2911 Piedmont Rd NE
Atlanta ,GA 30305
- Website: www.Kayladieppa.com
- Phone: 404-433-5828
- Email: Kayladieppa@gmail.com
- Instagram: @Kaylatherealtor
- Facebook: Kayla The Realtor