Today we’d like to introduce you to Keionna Rose.
Thanks for sharing your story with us Keionna. So, let’s start at the beginning and we can move on from there.
When I was a little girl, I had annoyingly but beautiful hair that reminded me of a lion and my mom took care of it for as long as she could. As many Black women can relate, most of us have had battles with our hair (and still do) while deciding which route we want to take next. At the age of 12, I got a relaxer and essentially took responsibility for doing my own hair. After realizing I had a passion for hair, I got accepted into the Cosmetology program at my high school and ended up graduating with my Cosmetology license. By the time I graduated high school, I’ve probably spent thousands of dollars on hair because I loved to experiment with different styles, which allowed me to truly express myself. I wore my first wig in my Sophomore year of undergrad and fell in love since then. I didn’t know much about them at the time, so I ordered wigs from companies I knew of and that remained the primary style my hair was in if it wasn’t natural.
During my time in undergrad, I worked at Hair Cuttery every summer and every winter break until I graduated with my B.S. in Psychology, along with doing hair in my dorm/apartment. In August 2018, I started graduate school as a Counseling student and I thought my hair journey was over. I was WRONG! I couldn’t stop thinking about how much I missed doing hair and changing people’s lives through hair. I couldn’t find one hair company that I genuinely loved, so I took the risk and decided to create my own company – KeeRose Collection. I placed a large wholesale order and convinced my friends and a new client to test the hair for me for 1-3 months. I continued to research, got a logo made, decided on branding and in December 2018, I filed for my LLC.
I launched my company in January 2019 and it has grown more than I could’ve imagined. As my company grew, my love for making wigs grew as well and I have taken multiples courses regarding wig making and now I spend all my days making wigs. I love bringing someone’s vision to life that they can keep as long as they’d like. Being as though I am a Counseling student, I have an immense love for mental health as well. Now I am able to tie both of my passions together by empowering women through hair while making custom wigs for the everyday girl. Glory to God for making all of this possible!
Has it been a smooth road?
Becoming an entrepreneur has definitely not been a smooth or linear road. I made the decision not to work my first year of graduate school so that I could focus on acclimating to the workload and the environment. With the generous support of my parents, I was able to be financially supported for my living needs but I had no personal money outside of that. I was great at resumes, so I started a resume business and began getting a large number of requests, which allowed me to have some type of income. It felt like my freshman year all over again with overdraft fees, no savings account, and a consistently low balance. I knew that doing resumes wasn’t my calling but I needed to stick with it until I could have more financial freedom. I was a bit discouraged the first few months because I hadn’t built trust with my audience yet, so I didn’t see consistent sales.
A huge struggle I faced was making poorly informed decisions that didn’t bring me profit. When I began my business, I made a bad investment by buying a large batch of products that didn’t align with my target audience. I maxed my credit card out by purchasing the products, so I struggled all 2019 with being in constant debt even when my sales did well. I was also purchasing hair wholesale at the time, so I didn’t make a lot of profit. There were times where hair just sat in my closet collecting dust because I had no idea what to do with it or how to market it. I had great ideas and ran with it without doing the adequate research that needed to be done beforehand. Although I did research, it wasn’t always thorough enough. I had a habit of trusting the first opinion I heard instead of hearing multiple opinions and then making the decision on my own. I didn’t know much about business, so I listened to other people’s experiences, not realizing that our individual journeys will be different and they’re supposed to be.
Lastly, In October 2019, I was diagnosed with narcolepsy and it affects my productivity level, which can sometimes lead to burnout. I have been experimenting with fulfilling orders in the most productive way possible. It’s been a long journey but I now understand that my journey is a unique journey that requires patience and deserves to be watered each day. I am on the road to $25k or more this year and I’m doing well so far! I have NO doubt that I will continue to receive consistent sales while growing my social media and customer base.
So let’s switch gears a bit and go into the KeeRose Collection story. Tell us more about the business.
KeeRose Collection is a hair company that provides Virgin Hair and custom wigs. We are known for our quality of hair at an affordable price and our closure wigs that have a longevity of 2+ years. As the CEO, I am most proud of the overall growth of the company in multiple areas, such as branding and financial development. When I first started, I had no idea what I was doing and had a small following, few email subscribers and few sales. Our Instagram page isn’t just about selling hair and wigs. It’s about empowering and educating THROUGH hair while promoting a lifestyle. The target audience is experienced and new wig wearers. What sets me apart is my transparency, drive, customer service, and love for hair. I never want someone to purchase something in the name of simply making money. I want my customers to be educated and well-informed. Each order allows me to perfect my craft and provide the necessary attention needed to pour love into every order. The money will always be there!
- Signature Wigs – $200-$500
- Custom Wigs range from $350-$500
- Custom Wigs (Provide your own hair) – $125
- Closure Replacement – $50
- Wig Refresh – $50
- Website: www.keerosecollection.com
- Phone: 346-327-4097
- Email: firstname.lastname@example.org
Jacob Webster, JPWPhoto