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Meet Khadijah Nuriddin of Passion Palette Events & Marketing, LLC. in Metro Atlanta

Today we’d like to introduce you to Khadijah Nuriddin.

Khadijah, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have always enjoyed arts & crafts, DIY projects, and planning events. In high school, I knew I wanted to do work that allows me to be hands-on and use my unique flair of creativity. So, I decided to go to college for marketing and start a career in Corporate America working with brands in the CPG industry. But the day to day office lifestyle did not allow me to be as creative and hands-on as I would like. Due to the lack of creativity at my 9 to 5, I took matters into my own destiny to launch an Event Planning and Marketing Consultant agency.

Event Planning has been my side hustle for about three years. In January, I decided to combine my side hustle and marketing experience to start a business. The Passion Palette is a full-service independent agency that excels in creating fulfilling experiences. The mission is to create memorable events and project campaigns that foster everlasting relationships with clients, partners, and the community.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being a business owner has not been a smooth road, but the experience has been rewarding. I’m learning new things about myself and my business each and every day. One struggle I’ve been battling is standing in my own way. I feel like I have been limiting myself and not truly selling myself to let my talents shine. Every day is a new opportunity for new business. As a new entrepreneur, I am learning that I should take every day as an opportunity to expand my business. Simply connecting with 1 person I come across each day can present a new client opportunity or connection for my business. Another struggle I’m beginning to identify as I reflect on this journey is failing to take risks. It’s important to be a risk-taker when running a business and I’ve always been the type to follow all the rules and play it safe. I’m challenging myself to take more risks and measure the outcomes of each risk to identify what type of risks make sense for my business.

Please tell us about Passion Palette Events & Marketing, LLC. 
The Passion Palette is a full-service independent Events and Marketing agency that excels in creating fulfilling experiences. The mission is to create memorable events and project campaigns that foster everlasting relationships with clients, partners, and the community. For events, my specialties are full-service wedding planning and corporate events (such as conferences and grand openings). My marketing specialties are influenced marketing, brand development, and social media management. I take pride in being able to build a business that delivers in such a non- traditional style. When it comes to marketing projects, brand campaigns, and corporate events I like to get as hands-on as the clients will allow.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would have started sooner. I feared started my own business for so long, but since I finally did it things have been better than expected. If I had the courage to turn my passion into a paycheck three years ago, I can’t imagine where The Passion Palette would be today, probably global by now. That’s why I am determined not to waste any more time doubting myself or my business. It’s time to make things happen.

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Image Credit:

Photo Credits: Visions of Life Photography

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