Today we’d like to introduce you to Krystal Benson.
Krystal, can you briefly walk us through your story – how you started and how you got to where you are today.
I moved to NYC June 2017 to pursue my dream of being an editorial stylist for ESSENCE Magazine. Coming from corporate America, I knew in order to get my foot in the door I had to intern. I interned A LOT. Thanks to a very good friend of mine, I was able to hit the ground running with opportunities. The first three months being in NYC, I had been on the set of Vogue and Glamour, I worked on an Adidas + Alexander Wang collaboration campaign and I got the chance to be in the room with Diddy, French Montana and Swizz Beats. It was amazing. After six months of interning, I started to get paid styling gigs. The experiences were great.
After one year of styling, I started to fill like something was missing. I didn’t have the same excitement I once had.
Focus is to help alleviate the stress of creating content for female-owned brands.
You have to understand that it’s not going to be easy.
As I continued to assist and work on my blog content (www.inspiredbykrys.com) doing blog post and social media content, I realized that I really enjoyed it but most importantly I was good at it. With a lot of things moving over to digital, I figured that may be the transition I need to invest in as well. Therefore, since Jan. 2019, I’ve been curating digital content for small brands. What I love most is being able to connect with people and use my gifts to help them elevate their businesses. It’s been very rewarding to learn the story behind the brand and I’ve built some genuine connections in the process. Aside from small brands, I’ve gotten the chance to work with some heavy hitters too. Earlier this year, I got the chance to takeover Cantu Beauty Instagram and recap BeautyCon 2019. I’ve made digital media for DÚSSÉ, Band-Aid Brand, Warby Parker and more.
Currently, I’m taking up a few certifications to help increase my knowledge when it comes to digital marketing and social media. My ultimate goal is to have my own creative agency where my focus is to help elevate the stress of creating content for female-owned brands.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
One of the obstacles I’ve faced while living in NY has been keeping consistent work while being freelance. It’s hard. I’m not going to lie and say that my NY tenure has been the exact replica of Sex in the City. I’ve experienced depression and I’ve had some of my lowest points while being here but God, therapy and a great support system have helped me see it through. One piece of advice I’d like to give any creative is to understand you are not alone. We all go through low moments. But you should never let your low moments dictate your vision or drive. Always remember that you are enough. Your are capable and after every valley there will be a mountain top, just keep going.
So, what’s next? Any big plans?
Currently, I am working towards building my own creative agency to help people/brands tell their story on social media and IRL.
- Website: firstname.lastname@example.org
- Email: email@example.com
- Instagram: _inspiredbykrys