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Meet LaToya of Beaute’ Royale Browbar in Ellenwood

Today we’d like to introduce you to LaToya.

LaToya, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always had a thing for good looking brows. From my teenage years, on into adulthood. I remember I went to a nail salon in my early 20’s and absolutely hated the way my brows came out. My eyebrow tech wasn’t in, so I took the chance and let someone else do them. Oh, what a mistake, lol. One day I was shopping at the Manhattan beach mall with my mom. At the time, I was still living in California, and we decided to go into M.A.C. I wanted to try an eye shadow, and she did a mini face for me, and she also filled in my brows. I couldn’t believe how nice they came out, from just using eye shadow and a brow pencil. She explained to me how she did them and it was history after that. I would practice so much with filling in my brows and making them look as natural as possible. I would get so many compliments on my brows.

My friends would ask me to do their brows, and from there, I felt like the eyebrow queen. Lol. One day I saw someone post on Instagram of a before and after picture of her brows after getting them micro bladed and I was in complete shock. I began to do my research about it and how it works. I then started my search for someone to train me and get me certified. I was so intrigued by it, and I had to do it. I was so nervous and doubted myself for a while before I actually took that leap of faith and just went for it. It’s been a very emotional journey because I thought it would be exactly like drawing on brows. You actually have to learn skin, learn pigments, brow measurements, etc. I’ve been doing this going on three years and I’m still learning. I love what I do, and I look forward to continuing to grow. There are so many amazing microblading techs out there and I truly appreciate the permanent makeup world.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been smooth at all. I wanted to perfect my craft. I didn’t go in for the income, I went in specifically to be an amazing microblading artist. I didn’t realize how much skin played a part with microblading. Learning which methods works best for different kinds of skin. Which was a huge learning curve for me. I had to practice a lot to get myself comfortable with learning microblading, learning shading, and also learning how to do combination brows, which is microblading and shading of the brow.

Beaute’ Royale Browbar – what should we know? What do you guys do best? What sets you apart from the competition?
Beaute’ Royale Browbar is my baby. It represents me and my work. I like to make sure all of my clients leave with a great experience. I’m very personable with my clients and I make them feel welcomed. A lot of people come in nervous and they don’t know what to expect, so I do everything I can to make sure they feel comfortable and confident that they chose me. I’m very proud of how far I’ve come. I remember thinking I wouldn’t make it, and I wouldn’t last. I’m now getting returning clients, which makes me feel accomplished.

What is “success” or “successful” for you?
Success, to me, is not quitting. Believing in something and manifesting your dream. You may fail, but what matters is that you tried it out. You won’t know if you’ll do well at something or know if something will be successful without trying it out first.


  • Microblading $275
  • Microblade and Shade $300
  • Touch Up $150
  • Tattoo Cover Up $400

Contact Info:

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