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Meet LeZita Caldwell

Today we’d like to introduce you to LeZita Caldwell.

Every artist has a unique story. Can you briefly walk us through yours?
I was born and raised in Jacksonville, Florida. After graduating high school, I attended Florida State University where I majored in Fashion Merchandising with a minor in Business and Communications. The Merchandising program is where my love for people, products, and fashion began.  The Merchandising program not only shaped the way I experienced fashion, but I also learned a s*** ton about the business side, which included everything from analyzing sales trends, the economics of rising fashion trends, and to how to buy products for a corporation. Contrary to popular belief, Fashion Merchandising is more than just picking pretty fabrics and studying obscure designers… it’s for sure nowhere near hard as rocket science or delivering babies, but it can be extremely challenging. I digress LOL.  After graduation,  I moved around to different parts of the U.S. , and worked in product development and retail buying. My experiences in fashion merged with traveling the world as a  a single young professional laid the ground work for my business.

Please tell us about your art.
The name of my business is called Unapologetically Single. In the summer of 2016, I was attending several baby showers and weddings and I noticed a common theme with the single women in the room, myself included. Even though these women were all brilliant in their own right, they felt as if they were lacking in life because they were not married or starting families.

Unapologetically Single was born out of a need for single women to have a place to celebrate and feel empowered by our status without feeling inferior. So often times women and men get into unhealthy or unfulfilled relationships to simply check a box or please the outside world.  It’s honestly heartbreaking to encounter.

On the business side, Unapologetically Single partners with black owned, women owned, and local small businesses to create gift collections and featured products that are mindfully curated to offer the latest products in beauty, accessories, apparel, and everyday gifts at an affordable price.

Given everything that is going on in the world today, do you think the role of artists has changed? How do local, national or international events and issues affect your art?
I believe that artists and business owners are more socially conscious and passionate about their work. As a single woman of color, I am consistently bombarded with negative stereotypes and ideas about how people feel I SHOULD be occupying space in this world. Unapologetically Single is my own personal way to combat any preconceived notions, while also empowering women to navigate through life without a feeling of inferiority.

Where can people find out more about you? 
They can check out my social media sites and website, but most importantly I always participate in different  pop up shops around the country. This gives me a chance to interact with people in person and exchange our “single” war stories 🙂

Contact Info:

Image Credit:
Lavish Touch Photography

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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