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Meet Lily Collins of The Daily in West Midtown

Today we’d like to introduce you to Lily Collins.

Lily, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Growing up I played soccer and danced and realized early on the benefits of both types of exercise. After graduating from Arizona State with a Kinesiology/ Exercise Science degree I spent extensive time personal training, working with physical therapists and chiropractors all over Atlanta. I noticed how much these wellness professionals incorporated Pilates into their therapy and soon after became certified in mat and reformer. As an interior design lover, I wanted to create a studio that combined the most effective types of workouts (HIIT training and Pilates) and provide them in a beautiful, light-filled space. With the guidance of good friends, a supportive family, and powerful manifestations I opened The Daily at King Plow in September 2015.

Has it been a smooth road?
I knew going into this that everyday wouldn’t be perfect, I had and still have so much to learn but I wasn’t going to let that stop me. The hardest part about owning a business is not being able to please everyone, I’m sure I’ll always struggle with that.

So, as you know, we’re impressed with The Daily – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
The Daily is an endurance and Pilates studio in West Midtown. We offer HIIT classes using suspension trainers, gliders, bands and more. We are also the first and only studio in Atlanta to offer a hip hop pilates mat class. This class choreographs classical Pilates moves to the beat of all your favorite hip hop songs, super fun! We are also known for our Pilates reformer classes, these classes are waitlisted for months out on the weekends. Recently we won creative loafing’s best of ATL for best Pilates studio which I’m SUPER proud of. It was very unexpected since we hadn’t even been open a year, I cried, it was a magical moment. I think what sets us apart from others is that we use classical Pilates machines called Allegro 2 reformers, no one else in Atlanta has these modern beauties. We are also the only studio to combine Pilates reformer classes and HIIT endurance classes all under one roof. Our goal is to provide an experience that isn’t intimidating where every instructor truly cares about the success of each client, our small, personalized classes help us to achieve this.

Let’s touch on your thoughts about our city – what do you like the most and least?
I was born and raised in Decatur so I’ve forever loved Atlanta (FILA). Our food, parks, and never ending festivals make me so happy to live here. The beltline and PCM have brought huge growth and energy to this city that I love showing off to visitors. I think what I like least about this city is traffic and parking but that’s what uber is for!


  • Intro offer: 1-week unlimited classes for $25
  • First-time reformer class $15

Contact Info:

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1 Comment

  1. James white

    January 27, 2017 at 8:35 pm

    Congrats Lily. Glad you are doing so well

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