To Top

Meet Loren Phillips of SwayLiVo in South

Today we’d like to introduce you to Loren Phillips.

Loren, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
“I said I was the greatest, even before I knew I was” – Muhammad Ali.

I’ve never once doubted in my ability to rise above all of the adversity that I’ve been battling. But sometimes you get a little discouraged. Being a single mom, working, in school, and trying to run businesses is difficult but I realized it’s not impossible. I began this journey in 2015, In my mother’s classroom. I was writing on her dry erase board random words I liked and thought described me. Then it ended up just being three words that stood out… Swanky, Live, and Vogue. I combined them together and created SwayLiVo.

It took a few more years for me to truly figure out where I wanted to go with that name but I knew it would be a game-changer. Now four years (and a one-year-old daughter) later I have found my niche.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
This road has been extremely difficult. My mental, physical, and emotional health have all suffered to get to this day. I’ve went without so many things, but my peace of mind was one of the things I was not willing to let perish. And, I’ve made sure that I keep that as close to 100% as I can.

While everyone’s struggles are not the same, I do want to express to anyone who may be feeling defeated that nothing can stop you from claiming your kingdom… except you. So go for it. However hard it may be. Your throne is just that… yours.

SwayLiVo – what should we know? What do you guys do best? What sets you apart from the competition?
SwayLiVo is a beauty brand and it is also a lifestyle. While we are still building and growing, the foundation my company was created on will never change. When you hear SwayLiVo, I want you to think confidence, elegance, sexy, beauty, fashion, pose, luxury. My business isn’t for one woman but all women. Love yourself. It’s enough people out here hating you, don’t add yourself to the mix. Everything sold on is to enhance the already natural beauty of oneself. From our exclusive line of intimates to our soothing lip scrubs, we strive to make those who choose us excited that they have. Everything in our online store is hand-selected and handcrafted. Nothing is sent out if I have not personally laid eyes and hands on it. We strive for excellence at SwayLiVo.

I am super proud of how my company has continued to expand and grow within this year. I never expected the love and support that I have gotten and it truly means the world.

What is “success” or “successful” for you?
Success to me is not just monetary. It’s how many people I reach, the level of respect I’ve gained, the type of people I attract. I define success as a “well-executed hustle”. You create, build, and conquer. Then you become successful.

Contact Info:

Image Credit:
Ricardo Golden

Suggest a story: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in