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Meet Lorenzo Gordon of Humbl Hustlr in West Midtown

Today we’d like to introduce you to Lorenzo Gordon.

Lorenzo has put in overtime to elevate his career to the next level as an entrepreneur, which is how he came to found Humbl Hustlr, an apparel brand and social campaign connecting entrepreneurs and influencers together. Born and raised in Alabama, Lorenzo attended Alabama State University, where he majored in mass communication. Lorenzo has worked with radio stations, magazines, and marketing agencies. After working on set in 2016 for a big magazine shoot for 12hours straight it was in that moment he realized he was definitely a “Humbl Hustlr”

“I started the brand because I knew there was a need to highlight the movers and shakers behind the scenes that are humbly elevating in their career. When you come across a photo of a celebrity on the red carpet, you don’t see the hairstylist that did his/her hair, you don’t see the makeup artist that did his/her face, and you don’t see the stylist who actually styled them. Those are the people I want to showcase.”

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
NOT AT ALL, lol! Building a brand from the ground up is not easy. Coming up with an idea, creating a marketing strategy, identifying your target audience, product investment, registering your company, trademark, business EIN, and etc. All while packaging orders, responding to customers and being the face of the brand lol. It’s extremely challenging but I’m currently enjoying every minute of it. I’m able to learn a lot about running a business and I’m able to pass the information onto others in need.

Humbl Hustlr – what should we know? What do you guys do best? What sets you apart from the competition?
Humbl Hustlr is an apparel brand and social campaign highlighting influencers and entrepreneurs that’s are humbly elevating in their career.

Notice the E in both Humbl and Hustlr are dropped, that’s because although you don’t see them, you still hear them. We feel the general public doesn’t see the hard work and EFFORT entrepreneurs and influencers put into building their brand, they only see the finished product or success.

What is “success” or “successful” for you?
Success to me is the ability to achieve long-term goals without any handouts. Once you’re able to work with someone you’ve always wanted to work with or finally receive recognition for your hard work ethic by someone you look up to is when I feel I’m almost to my destination.


  • All apparel items are $25

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Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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