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Meet Nicky G and SA of TruMuzzik Media Productions

Today we’d like to introduce you to Nicky G and Steve (SA).

So, before we jump into specific questions about what you do, why don’t you give us some details about you and your story.
Nick: TruMuzzik originated in North Carolina, where we’re both from, as T.R.U. (The Realist Undergrads), a group me and Steve (SA) formed at Winston-Salem State University. After a random freestyle session with some other guys in the dorm one day, Steve proposed that we record a mixtape and the group was born. By the time we graduated, we had recorded three tapes, all of which were pretty low-quality. It wasn’t until a few years later when we both ended up in Atlanta that we decided to pursue music as a serious endeavor. In 2017, I dropped my debut LP “Lanigiro”; since then, I’ve been doing my best to top it and get better with each new release.

SA: I always had a love for music since my teenage years. It was something I could lean on to make me feel better during various moments in life. Music started as a hobby but I didn’t envision becoming a music artist until I was like 22. I take pride in this and I really feel that I can compose some great songs.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Nick: There have definitely been challenges. Among the biggest have been finding time to network and promote the music we have out. Trying to build a brand is a challenging task in itself also; not only do we have to put out quality material, but we have to make people care about it, too. Also, having to compromise on certain decisions can be tough since we both believe in our own intuition, but that’s a part of being business partners. In the end, it’s all been very rewarding.

SA: It’s been full of potholes living in Atlanta (chuckles). But on a serious note, financial constraints plus trying to devote enough time to my craft outside of my professional career have been the biggest obstacles.

So, as you know, we’re impressed with TruMuzzik Media Productions – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
We founded TruMuzzik as an umbrella company under which we plan to do many things. Our primary product so far has been music, but as a media production company, we plan to provide services such as custom graphics, photography, videography, and editing. We also plan to develop shows, publish books, and drop merchandise (which is coming later this summer). As a company, we’re most proud of the improvements we’ve made over the years, both sonically and content-wise. What sets us apart from others is our unique sound and our authenticity, along with our outlook coming from North Carolina, a place that doesn’t get much representation in hip-hop.

So, what’s next? Any big plans?
Nick: I’m currently working on an EP which I expect to drop by the end of July. Until then, folks can feel free to check out my debut “Lanigiro,” which is available on all streaming platforms. We’re also about to launch our online store so people will be able to buy our music and merchandise. In addition to making music, I’m also a graphic artist and I have a degree in animation, so I’m working to develop my artist profile, too. Lastly, we plan to do more live shows and make a bigger name for ourselves out here, so I’m definitely excited about that.

SA: I’m currently working on my upcoming LP, “I Don’t Forget Sh*t”. Also, I have a financial literacy web series that’s in the development stages. I’m looking forward to doing more live performances and really showcasing my talent.

Contact Info:

Image Credit:
TruMuzzik Media Productions

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