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Meet Paul Gilberto of IdeaColony in Buckhead

Today we’d like to introduce you to Paul Gilberto.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started IdeaColony three years ago, after working 15 years at an advertising agency as a Chief Strategy Officer. I always had an interest in working with non-profits and wanted to provide the same strategic thought-leadership I provided to for profit companies to the non-profit sector, so I left the agency world and started IdeaColony. My clients come predominately from word-of-mouth and I help them with everything from strategic plans to visions, mission and core values to marketing plans.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Believe it or not, thinking back it’s been a pretty smooth road. There are always challenges on specific projects but we’re always able to work through them.

Please tell us about IdeaColony.
IdeaColony is a strategic marketing consulting company. We specialize in the non-profit sector (a lot of religious, healthcare and service organizations). Our approach is to uncover the cultural and consumer insights that are relevant to a organization and then translate those insights into business and marketing plans. We do a lot of workshops with clients to get their thinking and perspective on the business (which includes state of the business, current lines of business, future/potential lines of business, what the business stands for, etc) and then we marry that with our insights to help create business-building plans.

We are most proud of helping advance non-profits by using tools, techniques and thinking that many fortune 500 companies use.

There are very few other strategic marketing consulting companies that focus on non-profits.

If you had to go back in time and start over, would you have done anything differently?
Focused on non-profit space from the beginning. Initially, IdeaColony provide strategic thinking to both for profit and not for profit organizations. The for profit businesses, have bigger budgets and often can afford more services but are not as rewarding.

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