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Meet Rani Shetti and Daniel Deedy of Southern Pedaler

Today we’d like to introduce you to Rani Shetti and Daniel Deedy.

Rani and Daniel, please share your story with us. How did you get to where you are today?
The idea for Southern Pedaler has been a long time coming. About 3 years ago, Daniel showed me a video of a cycle pub in Amsterdam. I thought it was the greatest idea ever! And since we mostly just eat and drink in Atlanta, we needed it here pronto. But of course someone already brought it here, we had just gotten married and bought a house, and honestly, we feared to fail at something when we already had great jobs.

Fast forward to Labor Day weekend 2017. Daniel and I were taking our first weekend away since we had our first baby and to celebrate our 3rd anniversary. It was a much needed weekend to relax and reconnect. And Daniel is a spectacular travel planner; because of him I’ve had some of the most amazing meals and discovered some of the coolest local hotspots around the world. However, his plan for Asheville had an epic flaw… it did not include Asheville’s Amazing Pubcycle! When the Amazing Pubcycle rolled by on our first night, I just had to get on it! And luckily we were able to just a couple hours later.

That was the night we both decided that no time was ever going to be right to start our own business. And no longer were we going to fear failure. We had been watching Shark Tank for years; we know everything there is to know about starting a business… it was time to make our dreams come true! So since September, we have been doing some serious research on how to make this happen. We have spent countless hours, days, weekends, and months planning to bring Southern Pedaler to Atlanta. It was full steam ahead!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Of course not! We have definitely had our fair share of challenges and obstacles, all of which have become great learning opportunities – starting with how to get a giant bike all the way from Oregon to Atlanta! The biggest challenge that we have had was definitely finding the perfect space to operate out of.

Believe it or not, there aren’t a lot of spaces in the middle of Atlanta big enough for our bikes within a block or two of Peachtree, AND have electricity. Fortunately, with the help of an awesome realtor, we were able to find just that! Our “Pedal Pad” is now located at 130 10th Street NE at the corner of 10th & Juniper, right in the heart of Midtown giving us the perfect location to welcome our guests and launch our tours!

Southern Pedaler – what should we know? What do you guys do best? What sets you apart from the competition?
We are a social bike company, which means we conduct tours on our 6- and 15-seat pedalers around Midtown and Downtown Atlanta. At our core though, we specialize in creating outstanding customer experiences. One of our favorite aspects of running Southern Pedaler is getting to know all of our guests who join us onboard. We take great pride in the fact that they are choosing to share their experience with us, whether they are locals or just in town for the weekend.

Unlike other tour companies, we don’t just take people around to see the sites. We help our guests truly EXPERIENCE the city of Atlanta. We have created partnerships with several local businesses who are amazing hosts to our guests, offering a variety of specials so that they can experience the best Atlanta has to offer. At the end of each ride, we really feel like we have made a whole group of new friends!

What were you like growing up? Interests?
Believe it or not, neither of us has ever really relished being the center of attention – which you can’t help but being when you are rolling down Peachtree on Southern Pedaler! We met while attending the Georgia Tech Scheller College of Business and bonded over our love of sports and exploring great experiences both here in Atlanta and the many places we have traveled to around the world. Daniel actually grew up in Atlanta while Rani moved to Atlanta from Cleveland after undergrad. And yes… there are still hard feelings about the 1995 World Series!

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