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Meet Rebecca Puig of Sugarboo

Today we’d like to introduce you to Rebecca Puig.

Rebecca, can you briefly walk us through your story – how you started and how you got to where you are today.
My name is Rebecca Puig and I am the artist behind Sugarboo & Co.

“Sugarboo” came from a couple of nicknames I have for my children, Jake and Sophie. They are the main inspiration for Sugarboo & Co. because I always want to create products that remind us of the ones we love. Ever since I was a little thing, I loved to paint and create things. I went to the University of Georgia and graduated with a Studio Art degree.

Sugarboo & Co. is a family business that my husband, Rick, and I started in 2005 wholesaling my artwork. After years of wanting to put my artwork and designs into one space with all my favorite artisans and vendors I have grown to love, we opened our first retail store in 2013. We now have 5 stores in the Atlanta area, as well as locations in Florida, Kentucky, and Texas. I am proud to say that all the art prints and ceramics are handmade in our studio in Roswell, Ga.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Opening a brick and mortar store is a labor of love, as any creative venture is, but it has been an amazing and fulfilling experience.

Alright – so let’s talk business. Tell us about Sugarboo & Co. – what should we know?
We carry the whole Sugarboo collection of course (big fans of those guys!) Our line has grown from frames and art prints to include a line of linen pillows, paper goods, home decor, and our ceramic line which is handmade in Roswell, Ga. We also love to support local artisans and fair trade companies.

My focus is to find “off the beaten path” kind of treasures. We try to mix up the store with vintage finds along with new pieces. The store is ever-changing with new artisans from near and far, tons of art, one of a kind antiques, gorgeous jewelry, paper goods, stuff for kids as well as our four-legged babies, and really just a little something for everyone.

I also love to throw in natural elements like minerals, crystals, succulents, and other little gems from mother nature as much as I can. I am a firm believer that mother nature is the best artist. We are all about putting positive messages throughout the store and I am interested in any piece that will add soul to a home.

Sugarboo & Co.’s tagline is “Dealer in Whimsy” so we have to live up to this name! Our specialty is adding value and happiness to our customers day. We work really hard to keep the stores fresh and we are constantly getting in one-of-a-kind items. The culture of Sugarboo and Co. is purpose-driven. We have a really diverse group of people on our team, but everyone is on board with our mission to put good things into the world.

They work really hard to make “the Boo” a place where people can slow down, pay attention to our little whimsical world we have created within the stores, recharge their batteries, and hopefully leave a little better than when they came. People tell us all the time that we are their “happy place” so this makes us feel like we are on the right track as our mission is to add a bit of happy into someone’s day.

Is there a characteristic or quality that you feel is essential to success?
We feel that it is really important to be intentional about what we put into our stores.

Our mission is to put good things into the world so we strive to do this every day whether it is just a little or a lot. Little deeds can add up in a big way.

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