Today we’d like to introduce you to Responzia Burks.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
My career as a massage therapist started as a result of me transitioning from the military into the civilian world. After serving eight years in the military, I decided to retire, but I wasn’t quite sure what I wanted to do. Therefore, I continued to work jobs that closely resembled that which I performed in the military. However, the satisfaction just wasn’t there. Considering this, I did a little soul-searching. I referred to who I was before enlisting in the military.
A caregiver, a person who loves hands-on activity, a natural provider, great listening skills, very professional and empathetic.
With these things in mind, I resigned from my job and decided to enroll in the Massage Therapy program at Medical Training College in Baton Rouge, Louisiana. I was a natural! Instructors, my peers and clients alike agreed. My confidence along with encouragement and accolades from others proved I had made the right decision. Nine months later, I was a licensed massage therapist.
After graduation, I found that the only opportunity for a massage therapist was either to work at a spa or start your own business. I chose the latter. For a newly licensed therapist I was doing well, but again I wasn’t satisfied. Two months after graduating I relocated here to beautiful Atlanta to attend The Elaine Sterling Institute of Esthetics, Nails and Massage. One year later, I graduated again receiving my Esthetics license and the rest is history!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I wouldn’t necessarily say it was a smooth road, but there hasn’t been nor will there be any obstacles I don’t have the ability to overcome. Being in the military made me a very resilient woman. Additionally, I’ve always been the type of person to go after what I desire wholeheartedly.
The only struggle I truly faced was being new to the area. In the beginning, business was slow because I didn’t know anyone. As a result, I applied my marketing skill set to the equation. I developed a website, designed flyers, purchased mail lists, offered incentives to clients who were willing to make referrals, offered free sessions, social media posts and videos, you name it, I did it! There were many sleepless nights, but today, just a little over two years I’m a gainfully self-employed dual licensed entrepreneur. I have a very solid and distinguished client-base and I’m very grateful for each and every one of them!
So, as you know, we’re impressed with Responzia’s Hands – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Responzia’s Hands is a Mobile Massage and Aesthetics Company. I specialize in creating spa-like environments and delivering immaculate services at any location at any time. The services I offer include, but are not limited to massages, facials and body treatments.
Many people ask why I haven’t opened the traditional brick and mortar spa. Honestly, it’s because I prefer not to exert the overhead associated with traditional business ownership. More importantly, my business concept was to step away from the norm where massage therapy and aesthetics is concerned. What I realized early in my career was that “traditional” companies don’t compensate accordingly neither do they provide a quality service.
In a traditional setting, clients are treated poorly. There’s no time to develop a professional therapist/client relationship and services are rushed. From start to finish, the client is hurried along the experience and the therapists are overworked. Seven days, a week of eight hours a day therapists are expected to work their fingers to the bone and clients are not getting their monies worth. Not only does this contribute to extreme wear and tear on a therapist’s body, but it takes away from the art.
In a nutshell, I felt there was no opportunity that matched my desired output as a result; I created the opportunity. In the shadows of companies such as Soothe and Zeel, I marketed myself as the mobile massage mogul. One who instead of waiting for clients to come to me, I go to them!
So, what’s next? Any big plans?
My future plans include returning to school (Yes, I’m going back to school) to become a Certified Nail Technician. Just as with my decision to becoming an Anesthetic, I feel this will make me even more marketable and definitely separate me from the competition. Once I complete this program of study there’s a very great chance that Responzia’s Hands will become a franchise name. Stay tuned…