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Meet Rita Olds

Today we’d like to introduce you to Rita Olds.

Thanks for sharing your story with us Rita. So, let’s start at the beginning and we can move on from there.
I’ve always wanted to be a writer (Ten-year-old Rita would be so proud of me today). But let’s start at the beginning. While at The University of Pittsburgh studying Writing, I interned at American Eagle Outfitter’s HQ. I was apart of the Aerie launch and was so intrigued how the power of words could persuade people, but more importantly, build trust and connection.

I wanted to be a part of that world but the recession changed my plans. I spent time as a Technical Writer with Fortune 500 companies in D.C. for ten years before returning back to creative writing. I took the leap into entrepreneurship in 2016 and opened Rita Olds & Co. in 2019.

I use the science of copywriting and the art of persuasion to help my clients can go from screaming from the virtual mountain tops about their mission (with no one listening) to finally BEING HEARD & making an unapologetic revolutionary, and world-changing IMPACT.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Any entrepreneur will tell you: this is not easy. I’ve been fired, lost five figure contracts, treated terribly by popular & successful business owners, self-sabotaged because of doubt, fear and insecurity, took risks & failed flat on my face. I mean the list goes on. But even when I lost, I didn’t lose the lessons and that’s what separates those of us who make it and those who don’t.

We’d love to hear more about your work.
Rita Olds & Co. helps women-led brands and businesses develop their signature voice to sell more authentically & generate more revenue. For those of you who don’t know what copywriting is: We write words for advertising. So any words that drive action whether it’s to buy, to vote, to act — we’re behind it.

We have one mission: to empower women to find, develop and use their voices to tell their stories in a real way. We do this by offering a wide range of copywriting and mentoring services that develop, nurture and amplify women’s voices – one woman, one message, and one story at a time.

We’re most proud of our ability to inspire women to unapologetically use their voices to change the world. Women are changing the world. Women of color, specifically black women are changing the world, by using their voices, their gifts and their influence. It’s amazing to be a part of it.

We are led by me — a black woman. That’s our secret sauce. We are literally the culture and brands need our insight to connect to a world that has an affinity for black culture. My distinct voice as a black woman from a culture-rich city like Atlanta and my strong messages of individuality, and womanism are relatable and forward-thinking.

Has luck played a meaningful role in your life and business?
Wow, what a question. I don’t believe in luck. I wasn’t lucky– I was supposed to survive College Park where the odds were stacked against me at Banneker High. I was supposed to survive the trauma. I was supposed to be here. It was already a part of the plan and it’s made an incredibly empathetic person. I’m able to read a room and people easily because I had to growing up. But now helps me build trust and connection with my writing.

I believe in divine timing and my life’s purpose. I’m doing what I’m supposed to be doing right now, so I’m in a winning season. If I’m supposed to lead Rita Olds & Co. for a lifetime then I’ll stay in this winning season, if not I’ll pivot. I’m following God’s plan and luck has nothing to do with it.

Contact Info:

Image Credit:
Mecca Gamble McConnell

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