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Meet Ryan Johnson of Cxmmunity in Buckhead

Today we’d like to introduce you to Ryan Johnson.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
It started by noticing a trend. One that is far too common in professional sports, a lack of diversity in the workforce.

We started to brainstorm on ways that we could create opportunities for those who currently do not have the accessibility or opportunity to be apart of the esports industry. We built a team of industry experts across education, sports, technology and began developing a strategy to solve the issue about diversity and inclusion within the video game industry.

So far we have begun early talks with several school districts and government bodies throughout North America. Our goal is to help school systems, library systems, and parks and recreation departments develop programs that expose their local youth to the multidisciplinary opportunities within esports.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Everything so far has been a learning experience. We are introducing a unique way to reach and engage with overlooked youth. Naturally, there is a learning curve when introducing new methods and new industries into a traditional system. Throughout 2020 we want to educate as many schools, universities, and companies as we can.

Please tell us about Cxmmunity.
Cxmmunity, pronounced “Commuity,” a non-profit that assists minority students to enter, compete and design in the esports landscape announced the launch of the organization and its partnership with two Atlanta schools today. Founded to eliminate barriers to entry and underrepresentation in esports, Cxmmunity provides minorities living in underserved communities with the opportunity to participate within the gaming industry by sharpening STEM and business management skills.

Ranked as a top-five (5) esports city in North America, Atlanta is one of the few states that currently recognize esports as an intercollegiate varsity sport. Atlanta is the first city to have an esports alliance that falls under the city’s Sports Council. Additionally, esports has been coined as the perfect intersection of traditional sports, music, and film in Atlanta, presenting a unique opportunity to deliver sports and entertainment education to Cxmmunity’s program participants.

Cxmmunity will work to ensure schools, teams, and students incorporate the involvement of parents and teachers who otherwise couldn’t take part in esports platforms due to lack of resources, lack of technology and a lack of exposure. Increased engagement will enable greater influence and diversity in representation in educational, competitive and game development positions.

Cxmmunity’s vision is to generate new opportunities both technically and professionally for participants to explore endeavors in the sports and entertainment industry. Cxmmunity will leverage video games as a vehicle to increase STEM and business management interest amongst program participants and help students develop hard and soft skills. The long-term vision is to develop the next generation of minority technology and business leaders to help build, support, and sustain their local communities and economies.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our Board of Directors deserves the most credit. They have been a supporting force in helping make the appropriate introductions when necessary and connecting the dots where I didn’t see or know how to. All of the success goes to them for their ongoing support and motivation!

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