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Meet Sarah Heiserer of e Lou

Today we’d like to introduce you to Sarah Heiserer.

Sarah, can you briefly walk us through your story – how you started and how you got to where you are today.
I started e Lou when I couldn’t find a specific style of clothing I liked for my daughter. I purchased a sewing machine and just started putting together patterns of basic pieces. A bit of trial + error and I had a few styles I was satisfied with. Shortly after, a friend introduced me to my manufacturer in LA and the rest is history.

We are all about minimalism so I wanted to have pieces that are all mix + match with unique fabrics. My daughter Emme Lou is very active so I wanted to have pieces that were versatile and easy to care for.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Ha. Nothing is smooth when it comes to running your own company but it’s all about the journey and learning from the lows. When you have your own company it’s hard to be able to trust people to interpret your style but you have to have a third party perspective for a constructive brand success.

Please tell us about e Lou.
e Lou is a modern + minimalist children’s wear line. Our styles range from 6 months – 4T (toddler.) We have numerous styles, some unisex that come in very unique fabrics and colors. We pride ourselves on having pieces that are easy to care for and are functional for the active child yet still fashion forward.

I am most proud that it is something I created, inspired by my daughter because she is my whole world.
I can one day show her independence and that when you set your mind to something you can make it happen.

Our aesthetic sets us apart from any other brand especially locally. We steer away from the traditional southern style of children’s clothing with more of a west coast, laid back vibe.

Do you look back particularly fondly on any memories from childhood?
Just going to the beach for family vacation. The ocean is hands down my favorite place on this earth. It is just so peaceful and reminds me to slow down + enjoy life.

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