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Meet Shae Pierson- Porter of Perfectly Pretty Picnics

Today we’d like to introduce you to Shae Pierson- Porter.

Shae, can you briefly walk us through your story – how you started and how you got to where you are today.
I come from a family of highly creative people. From an exceedingly early age, my mother embraced and encouraged my creative side. At age 11, my mother, sister, and I moved to Atlanta and became deeply rooted in our creativity & entrepreneurship. My mother not only encouraged us to embrace Atlanta, but she also exposed us to the rich culture of art and entertainment Atlanta has to offer. Attending countless festivals, trade shows, and art events sparked my interest in crafting and decorating.

Along the way, I developed a passion for celebrations. I began to genuinely appreciate the value of celebrating every success rather than waiting until a milestone. So much so, I insisted all my friends & family follow my lead and celebrate their birthday and special occasions every year. Meet with a little resistance. I was prompted to figure out how to take the burden out of celebrating. As a result, I began volunteering to do all of the planning and decorating with the hopes they would oblige. I took pride in creating a celebration where all they had to do was show up. What I realized was how much I enjoyed the experience of making someone else’s celebration special. Overseeing every aspect from the planning phase, special touches, and big reveal, I was genuinely fulfilled in seeing them happy.

Perfectly Pretty Picnics was created out of my love for planning and decorating celebrations for myself, family, and friends throughout the years. With an educational background in Psychology & Counseling, I understand how important it is to share joyous time with people and celebrate life every opportunity you have. After attending several picnic-style celebrations, I fell in love with the ambiance and vibes it brings. Picnics foster close relationships, fellowship, and conversation. All of which can get lost in the hustle and bustle of the world. What once started as a hobby transformed into a vision to spread the love and excitement celebrations bring. I believe that no win is too small; take every opportunity to celebrate because it is good for the soul. From my many years of love, passion, and creativity… Perfectly Pretty Picnics was born!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The vision behind Perfectly Pretty Picnics is my passion, so bridging the gap between the concept and launch of the business was seamless. I enjoyed creating my logo and the overall aesthetics of my brand. However, I had a lot to learn about the logistics of starting a business. My mother and my sister are successful business owners, so I relied heavily on them to teach me what I needed to know. I am adamant that my business is created professionally, and I wanted to ensure I had a solid foundation. There was a learning curve for me, but I utterly understand the work required to start and run a business with their help.

Another challenge was bringing my picnic table designs to fruition. I was sure of how I wanted them to look, but I did not have the skill-set to create them. Unbeknownst to me, my beau had a talent I was not aware of because when I told him about my dilemma, he agreed to custom make all of my tables and wine carriers, and they came out perfectly. He even added custom elements that make them easy to transport to each location. Now, I can honestly say I offer custom picnic tables for my clients. Trust and believe. There is more that goes into my business than picnic tables and pillows.

Alright – so let’s talk business. Tell us about Perfectly Pretty Picnics – what should we know?
We specialize in creating intimate picnic experiences and dinner party styling in virtually any space without sacrificing the WOW factor! We especially love indoor picnics designed in your home, patio, or backyard. We pride ourselves on creating custom styling to meet our client’s vision. Every picnic set-up includes one of our custom-made picnic tables, pillow seating, and distinctive tablespace. We also offer a multitude of add-ons to make your event “pop.” We will create a surprise picnic experience for our clients who want to level up the experience. From birthdays, anniversaries, proposals, or just because we curate an experience you will never forget.

The future of Perfectly Pretty Picnics involves continuing to expand our brand by providing different experiences that focus on the distinctness intimate celebrations bring. We will continue to create meaningful experiences that align with the new normal of small and intentional gatherings. Perfectly Pretty Picnics will inspire people to celebrate salubriously while reframing how we do it.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My mother, Brenda for fostering the environment for me to be creative and the confidence to have an idea and not be afraid to step out on faith. Any idea I have had, no matter how big or small she has been all in. Win, lose, or draw; she invests in my dreams and always tells me how proud she is. My sister LaTanya because daily she motivates me in my business. Not a day goes by that she does not share resources, tips, and inspirational content. The days where being a small business owner gets complicated; she is always there to encourage me. My beau Keith for being a listening ear throughout this journey and encouraging me to push through the challenges of being an entrepreneur. I appreciate him assisting me with the execution of events.

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