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Meet Shana (Sanders) Little of Consequence Media Group/Bold Creative Brand in Downtown

Today we’d like to introduce you to Shana (Sanders) Little.

Shana (Sanders) Little, a graduate of University of Cincinnati’s College Conservatory of Music (B.F.A. Electronic Media) and Full Sail University’s Education Media Design and Technology Program (M. Ed.) is an Emmy Award-winning certified instructor in Career and Technical Education specializing in multimedia development and audio video technology & film. In addition to instructing students in Audio video and coding part time Shana is the founder of Consequence Media Group which provides multimedia, marketing, and branding services on a local and national level. Moreover, Shana is the founder of Bold Creative. It is an extension of Consequence Media Group, focusing on tips tools, and education for the modern entrepreneur. Shana’s television background which includes the WB (currently CW network), faith-based television; Fox station sales, Univision, freelance projects, and a position as an assistant to a nationally syndicated radio personality give her students a rich education that her years of travel through media easily provide. The evidence lies in the work her students have produced. Providing programming, both live and taped, for WGCL CBS 46 Atlanta, WXIA NBC 11 Atlanta, and a community access cable channel that provides programming to the residents of Clayton County Georgia.

More recently Shana has worked in the music industry alongside her business partner, co-managing artists, helping them to understand how to navigate the ins and outs of the industry. Additionally, she has worked on the team that produced content and bookings for Young Guru (Jay Z’s music engineer) and Guru’s initiative “Era of the Engineer”, which focused on bridging the gap for young black and brown children in coding and tech.

Shana has won various awards, including multiple Emmys for her contributions to The Taking Authority Broadcast a 2014 student Emmy Honor and, the CBS Atlanta award for the best journalism program during her first year as a Broadcast Video instructor in Atlanta Georgia. One of her major accomplishments was contributing to the writing of the constitution and bylaws of the University of Cincinnati’s first internet radio station. Shana was the second general manager of the station and the first female to hold the position. She has also been recommended for consideration to participate on the board that determines Career Technical and Agricultural education standards for Broadcast Video Production in Georgia. In addition, she was selected to produce video segments that reinforce how CTAE prepares students to be career, college, and work ready.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No, it has not been a smooth road. Some of the struggles along the way was learning how to make sure that contracts were in place, and that all parties were held accountable in business. Early in my career, I wanted to build relationships that were solid and based on the honor system. I can honestly say that I am glad I had experiences where people were not honorable because it pushed me to be the professional that I am today. I have saved countless clients and students so much time by educating them on how to navigate the various parts of the industry. The other struggles were centered around wondering if the dedication and time invested would actually yield the return, and learning how to stay self-motivated to continue pursuing the dream.

So, as you know, we’re impressed with Consequence Media Group/Bold Creative Brand – tell our readers more, for example what you’re most proud of and what sets you apart from others.
Well, my company Consequence Media Group really focuses in on the Creative Modern Entrepreneur, I take a client from inception to completion. I help entrepreneurs and students alike to come up with their Brand Identity and build it out from the name to the social media content, graphics, marketing strategies, and more. I absolutely love working with fashion brands, musicians, and companies that have a clean, modern approach.

We are known for really “getting the client” and understanding the vision. The common thread between the feedback of all of our clients is that we understand their vision without the need for them to micro manage the process. We often hear “Do your thing” ” We/ I Trust You”. As a company, we are most proud of the ability to keep connecting and growing, we are always learning skills and training to stay competitive and keeping ahead of trends to put our clients ahead of the curve. What sets us apart from others is that we actually build relationships to let the client know that we understand the need for the Real human experience, which is a win on both ends. Our business thrives, and the client keeps the flow of their marketing needs on a steady productive road.

Some client examples I have worked with: https://www.jinaki.net, https://verticalactivewear.com.

So, what’s next? Any big plans?
My plans for the future are to start a nonprofit to reach more young adults and engage in more speaking and events sharing my experiences. I have a passion for helping teens because my teachers and mentors growing up really pushed me to the level of greatness that I have accomplished thus far, and I know that I have more impacting to do.

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