To Top

Meet Shelly Brockman of The Moxie Project in Grant Park

Today we’d like to introduce you to Shelly Brockman.

Shelly, please share your story with us. How did you get to where you are today?
The Moxie Project began with a simple question: why do we feel the need to escape from our daily life to be at peace, joyful and happy? This question entered my mind while on vacation in 2008. While I had achieved the traditional definition of success: a high paying job and professional status. By all outside measures, I should have been happy but I wasn’t. In fact, I spent most of my days frustrated and annoyed. I was a business consultant in the financial services industry – I loved “what” I did, but I wasn’t in love with how I was doing it. As a young woman in a male-dominated industry, I felt my perspective wasn’t valued, plus the work environment was toxic.

So I set out to discover the formula for both success and happiness. I spent over 6 years immersed in the research; interviewing successful women and looking for the trends (after all, I was trained to analyze data). Here’s what I found: the most successful women, the happiest women are the ones who feel soulfully connected to their work, feel valued and have control and flexibility in their lives. These women are entrepreneurs.

After a 13 year career in financial services, including the launch of a start-up investment firm, my perspective shifted with the birth our first daughter – I decided the struggle wasn’t worth the “status”. I took everything I had experienced and created a business of my own. My mission for The Moxie Project is simple: help women achieve their own unique definition of success through entrepreneurship – turning skills, ideas, and talents into a sustainable business. From MD’s to yogis, I have been honored to guide these women through the process of starting, building and growing their own successful business.

Why Moxie? I found one thing consistent in my research: to achieve the happy success you must be willing to go against the grain, challenge the status quo and take a stand for yourself (no one else is going to do it for you). This is Moxie.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The path of entrepreneurship is not for the faint of heart. It will challenge you in ways you never imagined. I struggled with the backlash of leaving a “safe & cushy” job for the unknown. My husband and I didn’t see eye-to-eye on the transition but I knew deep down I couldn’t keep “faking it” for the perception of security. It challenged our relationship, for sure, but I didn’t want a life “just like everybody else.”

Hindsight is always 20/20, and in hindsight, I wish I would have managed the transition with a little more finesse. I know now just how was scary it for him. My word of advice is not to dismiss the feelings of others, but to find a way to work together through the transition. Those closest to you may not understand (or even support your decision), but this is your life.

Please tell us about The Moxie Project.
I’m a strategic thinker by nature. All those years in financial services instilled in me the importance of having enough data to make an informed decision and to evaluate the risk and reward factors before making a decision. I believe this is one of the greatest strengths I bring to my clients is the ability to remove the emotional factors (fear predominately) and help them determine the best course of action as they start or grow their business. I focus on three core tenants: mindset, marketing, and money.

Entrepreneurship requires a certain mindset and thought process, without this your chances of failing increase. The good news is that the brain is a muscle and can be trained to think differently. Next, you may believe you have the greatest idea in the world but if there is no market for it, you have no business. I focus on helping my clients to build a business where what they have to offer meets the needs of the market. And last, of course, without profit a business is just a hobby.

It is with this simple, but effective process that I am able to help my clients identify not only their vision for their life and business but how to develop a roadmap for making it all happen.

If you had to go back in time and start over, would you have done anything differently?
I would not have been so influenced by others own fears and misconceptions. When I started The Moxie Project, I almost felt embarrassed because I was afraid of what others would think. If I had to start all over again, I would have been more fearless in my actions.


  • SheStarts a Business Online Program: $1,295
  • Start Smart 1:11 Consulting: $549/month
  • Growth Strategy: $3,000

Contact Info:

Image Credit:

Rupa Kapur, Joylean

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in