Today we’d like to introduce you to Sherri Daye Scott.
Sherri, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I’ve been a content producer before there was such a term. It was called just “writing” and “editing” when I first started. My first job after SMU was associate editor at D Magazine, Dallas’s city magazine. But I had a bug to be involved in film/tv. So I moved to North Carolina with my parents to save up to try my hand in the New York City production scene. Instead, I ended up working on sets (Black Knight, YaYa Sisterhood) in Wilmington and making North Carolina home for a number of years.
When production in NC started slowing, I went back to publishing and became editor in chief of a restaurant trade magazine, QSR magazine. I held that role for about eight years.
At the same time, though, I was producing short films with my partner, Shani Harris, under the guise of Two Six Productions (check out our filmography on Vimeo). When Shani relocated back to Atlanta, I followed with the intention of developing a feature-length project. We never did make that film, but Atlanta has been home since. I spent the last decade working in marketing and advertising at big agencies (JWT/Fitzco), small shops (breen smith/ifthen), and client-side at RaceTrac. I occasionally pen essays for the Washington Post and still write for QSR now and then.
I’m now at the point in my career where I want to apply my various skills, experiences and contacts to produce personal projects–with a few contract/freelance gigs thrown in there to keep the lights on. My company, Everybody Eats Media, handles content strategy and creation for a variety of clients in a variety of industries. And on the personal side, I am producing a feature-length social thriller that I wrote and a popular AB+L Radio dating/relationship podcast, “You Can’t F*ck Me!” with my creative collaborator, artist Fabian Williams.
Fabian and I are also developing a sketch-comedy series that looks like Sesame Street if John Oliver and the Wayans Brothers produced it. The goal is investors for the thriller, sponsorship for the podcast, and a studio to back a pilot of the series.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’ve been laid off–twice. The first time … Whew! It almost wrecked me. It was the first time I’ve ever been let go from a job. Did a number on my ego and confidence for sure , even though I was clear my performance wasn’t a factor. The second time, which was recent, couldn’t feel more different. I saw it coming and prepared and really view it as a sign from the Universe that it’s time to reclaim my energy and ideas for my own work.
So let’s switch gears a bit and go into the Everybody Eats Media story. Tell us more about the business.
Everybody Eats Media is a woman-led, content strategy and production company based in Atlanta, Georgia. What sets us apart from other production houses is our understanding of how content plays into an overall marketing and customer-engagement strategy. We don’t just make interesting work. We make interesting work that does something. We provide content strategy, writing/editing, and video production services.
Has luck played a meaningful role in your life and business?
I’ve been blessed to have many amazing opportunities and experiences throughout my career. Luck, undoubtedly, has played a role in terms of timing and connections, but I like to think my hard work and reputation are responsible for most of the fantastic moments: covering the BET Awards for AT&T, launching a pop-up ad agency at SXSWi, traveling to China with McDonald’s, etc.
In life … Well, I had a praying grandma. Feel certain I’m still covered by her prayers.
- Website: EverybodyEatsMedia.com
- Email: email@example.com
- Twitter: SherriDScottPR