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Meet Tina Fears of Stage Ready in Greater Atlanta

Today we’d like to introduce you to Tina Fears.

Tina, please share your story with us. How did you get to where you are today?
I started my company Stage Ready, LLC 13 years ago out of necessity. I needed a way to use my God-given talents while being able to create an income for myself. I had $100 and a dream to change the way the entertainment industry presented opportunities for budding talent and the final product for its artist. I wanted to offer mainstream quality productions to the faith-based artist community and businesses on the rise.

I was totally FEARLESS in the pursuit of what set my soul on fire because I was forced to sink or swim. I needed to work, but had no real experience. I knew I could sing, dance, act, and was extremely organized, so I packaged it up into an LLC and went to work on outlets like Myspace and Craigslist. I knew I had the gift of gab and the hustle to back it up. I simply needed a shot!

I didn’t wait for people to come knocking, I volunteered my services in order to establish credibility in the industry, and in order to build a network of talented individuals who understood the vision for Stage Ready and how we wanted to change the industry.

I treated each client like they were the BIG client. By God’s grace, we were referred and our client base and ability to consistently deliver grew. We’ve been blessed to contribute our services to Usher’s New Look Foundation, BET’s Celebration of GospelThe GMA DOVE Awards and Taliah Waajid’s World Natural Hair and Healthy Lifestyle Event just to name a few.

In addition to event and project management, we also provide creative direction, casting, choreography, artist development, brand development, and administrative support. Over the years, SR has turned into a training ground for budding project managers. I believe in creating multiple streams of income, so it’s important that I give people the tools to do the same.

If you asked me how I got where I am today, I would say FEARLESS, FAITH LEAPS. We are just getting started!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The entrepreneurial journey is never easy. In the early years, I worked a job while building my business. Yes, I used vacation days to travel with clients or take meetings. It was a balancing act. I’m talking two laptops on your desk balancing act. I probably wouldn’t advise that now but looking back I was FEARLESS enough to take that risk.

I knew I needed income to live, but I had to volunteer and build my business. That’s a very difficult pill to swallow when you’re a dreamer. That reality also taught me the meaning of hard work and the importance of doing a good job by any means. I had to suck it up and work for someone else so that I could build my dream on the weekend for free until my skills and client base grew to a place of making a living.

It’s not hard to establish an LLC as many people started a business during the same time we did. The blessing is that we are still here. We’ve evolved for sure, but we are blessed to still operate in a place that is true to the original vision.

Alright – so let’s talk business. Tell us about Stage Ready – what should we know?
Stage Ready, LLC is a full-service project and event management firm. We also provide creative direction, casting, choreography, brand management, and administrative support. Not to be confused with an event planner, we produce and manage projects that span over a 3 -12 month period.

I am often known for being a type of “Entertainment Fixer” often referred to as “The Plug” by many of my peers.

Whatever our clients are in need of, we are able to provide and in a short period of time. This can span from creative direction and casting for an award show, to campaign development for a new product.

We are the SHOW and the BUSINESS because we are creatively centered, but gifted in administration which gives us the edge with our clients and sets us apart from what some consider to be competition.

We bring the vision to life and also handle all of the logistics to make sure things are seamless.

I am most proud to have started with humble beginnings with $100 and a dream, and we are still in business, creating career opportunities for others 13 years later. God is great!

Is there a characteristic or quality that you feel is essential to success?
Being teachable is essential to being successful. In my case, I did not have any formal training or credentials.

I had to learn from every meeting, every job, and every conversation. I also had a wonderful example of the importance of logistics and attention to detail in Dionne Battle of Plateau Event Productions.

I also believe valuing relationships has been very important to my success. I always try to deal with my team and staff the way I would like to be treated. I have many team members that have been with me for over ten years and I truly believe it is because they know they are valued and cared about. This also helps with client retention. I believe good people are hard to come by and when someone knows they have someone who will fight for them until the end, a bond is created and together you can win!

Finally being FEARLESS is the most essential piece of being successful for me. I know each day, before each call and each meeting, that I have something to offer. I understand that my journey is not like most, but what some consider to be a weakness, I believe gives me the edge.

I am not afraid of rejection. If a door closes, I know it’s simply not for me. My faith is greater!

Contact Info:

  • Website: tinafears.com
  • Phone: 4042135437
  • Email: iamtinafears@gmail.com

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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