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Meet Terrace Sherman of Couture Cosmetics in Gwinnett County

Today we’d like to introduce you to Terrace Sherman.

Thanks for sharing your story with us Terrace. So, let’s start at the beginning and we can move on from there.
Owning a cosmetics company, more specifically a lipgloss line was something that I have wanted to do since childhood. When I was in elementary school, I even had my mom buy me lipglosses and I would resell the ones that I didn’t want to restock. The first business that I started was an event planning business. I would host fashion shows and create opportunities for vendors to sell their products and promote their businesses. Following a show, a cosmetics vendor contacted me to launch a lipstick collection under their company, and I agreed. Once the line began to grow I had the opportunity to buy myself out of my contract. once I did, I launched my independent line of lippies.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth road. When I launched my company in 2015, I didn’t have a blueprint or anyone to point me in the right direction. A lot of what I learned was a result of trial and error. Finding the right vendor to work with was extremely challenging. There were vendors who overcharged for low quality products, vendors who did not deliver what they promised, and vendors who scammed me out of money without sending product in return.

Alright – so let’s talk business. Tell us about Couture Cosmetics – what should we know?
Couture Cosmetics provides products that empower women to embrace their uniqueness, continue to raise the bar, and design successful lifestyles that are custom to what makes them happy. All products are tailored exclusively for the powerful, sophisticated woman determined to rise. Our company features matte, creme, and liquid lippies, glitter kits, false lashes, and recently we have added a new highlighter palette.

We offer a custom shopping experience for our customers. We understand the importance of a quality experience and offer customers a boutique environment with the option to purchase online, via the phone, or via our downloadable catalog.

Is there a characteristic or quality that you feel is essential to success?
The ability to never give up is most important contribution to my success. The ability to evolve with market and technology changes is very important. As a small business owner you are presented with many obstacles and learning curves. The most important thing i learned to do was go from obstacle to obstacle without losing momentum.


  • Lipsticks Range $12-$14
  • Liquid Lippies $14
  • False Lashes $12

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