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Meet Tierica Berry of A Woman’s Standard in Decatur

Today we’d like to introduce you to Tierica Berry.

Tierica, can you briefly walk us through your story – how you started and how you got to where you are today.
I have always had a passion for working with young ladies. I started writing poetry when I was in middle school and that was how I would express myself. It was therapeutic for me. People kept encouraging me to, “do something with my poetry!”

In 2011 I stated my business to empower the youth. During my first year in business I released my first book, Run Black Girl Fly and I hosted my first event with the Boys and Girls club titled #PoetrySavedMe. I realized at this point that I did not have a sustainable business model because I was putting out more money than I was bringing in. If it were not for my job as a flight attendant I would not have been able to pay my bills.

Between the lack of direction and the security of my steady paychecks I began to get complacent in business. It wasn’t until 2013 when I was introduced to Hustle University where I received guidance and coaching from the founder that my business took a turn for the best!

Within 6 months I published my 2nd book, Butterfly Tales, landed my first paid speaking deal for $2,000 and went from selling one book at a time to selling my new book in bulk! It was an amazing transformation.

Today, A Woman’s Standard is a womanhood development organization that offers professional development to educators, youth programs, keynote speeches, published books and curriculum to support the development of female students around the world.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
HA! Absolutely not! I will say that it was smoother than it could have been simply because I found a credible mentor. Finding a mentor allows you to learn from someone else’s mistakes you are able to gain the wisdom they have acquired along their journey.

That’s not to say I didn’t make some mistakes of my own. Two of the biggest lessons I learned are to be authentic and value of opportunity cost.

Being authentic came from me trying to look like a “professional speaker” and trying to fit into a box. There are not many people that look like me in my industry so trying to look like the masses was just not working for me. I began to notice people saying, “Nice to meet you.” When we had already met before! I was blending in… I was forgettable! When I began to embrace my authentic self, rock my puff, and wear my heels. (I love shoes!) Now people started remembering me.

Opportunity cost is something I learned from my mentor. I used to be a Jane-of-all-trades and when I sat across from my mentor during our initial meeting he asked me, “How long does it take to come up with a genius idea?”

Slightly confused I replied, “A second…?” He smiled and said, “Exactly! How many genius ideas are you wasting on things that do not pertain to your vision?”

Talk about food for thought! I learned that day that opportunity cost is the cost associated with taking advantage of one opportunity over the other. Even as you are taking the opportunity to read this article, this is time that you are not taking advantage of another opportunity. Is it worth it? I hope so.

This is a small example but applying this to my life everyday has helped me to see the success in my business spike over the past few years.

We’d love to hear more about your business.
There is no shortage of organizations that deliver services to the youth. Like many other companies, A Woman’s Standard provides youth with real life strategies, life skills, and communication skills. A Woman’s Standard stands out because of our ability to connect our lessons and program offerings to something relevant, practical, and tangible.

For example, one of our programs has transformed over 500 youth into student authors over the past couple of years. You should see the look on the children’s faces when they finally get to hold a copy of their new published book!

I believe one of the most overlooked keys to success for all people is exposure. The thing I am most proud of as a company is our intentional efforts to build everything we do with the expressed interest to expose young ladies to a different way of life, effective communication, conflict resolution tactics, and overall self-sufficiency.

Another thing I am proud of Unpacking the Emotional Suitcase. This book is near and dear to my heart because it is my personal journey. This book was written to help young ladies cope with, process, and avoid emotional trauma. I was able to build a program, a series of workshops, and professional development based on this one book. This is probably one of our most requested offerings.

What were you like growing up?
Growing up I used to talk a lot! I use this little Tierica Fact in my workshops with the students and let them know that it’s okay to talk a lot as long as you respect the fact that there is a time a place for everything. I go on to share with them that I used to get in trouble for talking too much and now I get paid to talk! 😉

I have always been an entrepreneur at heart. My mother told me a story about when I was in elementary school. We had a tall bag of popcorn that sat under the cabinet and she said right after I ran out the door to school that there was a little Styrofoam cup in the popcorn and the bag would get smaller and smaller every day. She asked me what was happening to this mystery popcorn and I finally share with her that I was selling Ziploc bags of popcorn at school for a quarter! This was one of many business ventures I started to including being the candy lady, throwing parties, I even went to an entrepreneur workshop at a local library to learn how to start my own clothing line!


  • Unpackign the Emotional Suitcase (Book) $17.95
  • Butterfly Tales (Book) $12.95
  • Hustle to Grow Rich (Book) $24.95

Contact Info:

  • Website:
  • Phone: 6784994405
  • Email:
  • Instagram: TiericaBerry
  • Facebook: Tierica Berry
  • Twitter: @AWomansStandard

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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