Today we’d like to introduce you to Tosin ‘Tosinger’ Taiwo.
Thanks for sharing your story with us Tosin ‘Tosinger’. So, let’s start at the beginning and we can move on from there.
I am a singer/writer and a storyteller with a background in Theatre, originally from Nigeria, via the UK now resident in Atlanta, Georgia. My genre is an eclectic mix of afro-soul, folk, and jazz. I relocated to the US in 2003 from the UK (where I was studying) and started a family in Oklahoma. For a more positive environment for what I do, (music and the creative arts with an ethnic edge), I relocated to Georgia in 2010, attended SCAD, and I have been pursuing my creative path ever since.
As a music artist myself, with a unique and eclectic world (music) sound that is not easily found being expressed at your regular music cafe or space,I understood the frustration and struggle of other artists who were like me and wanted to provide a platform for them to express their creativity and for lovers of this kind of music to come together and enjoy their offerings in a warm and positive space. This is the passion that led me to open my business outfit.
Has it been a smooth road?
Starting up Terra Cotta has definitely not been a smooth road but surely a rewarding one. Pursuing a music career path as an indie artist and starting up a business as a wife and mother of 2 also requires a lot of work-life balance and personal sacrifices. My genre of music is unique and doesn’t have a wider audience as ‘pop music’ would. Obstacles with the music will be marketing as an indie artist, trying to find where your audience is and the personal investment that is required to sustain this process.
With Terra Cotta, it has been awesome seeing people come out to enjoy afro music and local indie musicians who have otherwise not had the opportunity to perform anywhere else, and to see them feel so fulfilled sharing their art and music for the first time and being embraced positively. The event was tagged “Open Stage Friday” and it took place every first Friday of the month, open mic style with pre-registration.
People love the concept but it has been a heavy financial load to carry independently, to manage a brick and mortar space while marketing it for event space rentals for sustainability. Because of this, with a successfully branded one year run, it is currently in transition as we have outgrown our Marietta location and hoping to partner with interested investors for a bigger space to host future productions and events.
So let’s switch gears a bit and go into the Tosinger/Terra Cotta story. Tell us more about the business.
Dreamweavers Entertainment and Terra Cotta International is the official name of my business. It is a creative arts event production and copy-writing/branding company. My specialty is organizing concerts and shows and branding these events effectively online and on social media through relevant visuals and marketing words. I also write articles, press releases, web content and descriptions for creative brands (copy-writing).
I am most known for promoting African aesthetics and creativity, presenting well packaged and unique cultural productions that showcase awesome talents that the general public would otherwise not have regular access to. As Tosinger the music artist, I perform with a band at select spaces and festivals and as a storyteller, I share African folktales with children and feature as an actress in stage plays and select films.
How do you think the industry will change over the next decade?
The creative arts industry especially as it relates to the African continent and the diaspora is already experiencing a major shift globally. People and companies are being more sensitized than ever before especially to African aesthetics and are incorporating it more in their music, fashion, and commerce. Hopefully, in the coming years, these ongoing shifts will connect the diaspora more to the continent in fostering all-round progress, peace, unity and economic empowerment for humanity in general.
- Email: firstname.lastname@example.org
- Instagram: @TerraCottaATL
- Facebook: https://www.facebook.com/TerraCottaAtl
- Twitter: www.tosinger.com