Today we’d like to introduce you to London Elixir.
London, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I first got into music through my church in the 8th grade. They got me started with piano lessons which I took all through high school. I also played basketball in high school. Long story short, I found out I was getting a full academic scholarship to Ohio State in the 9th grade and decided I didn’t want to play basketball anymore. I wanted to focus on music. So, my basketball coach challenged me to create a song, which would serve as an anthem, for our high school girls basketball team. Turns out, one of the custodians from my school was heavily into music production. So, I created the melody and then worked with him at his studio to add drums and lay down the vocals for the anthem. That was my first time being exposed to music production and at that moment I was hooked!
Fast-forward, I ended up studying computer science in college at OSU because they didn’t offer music production as a major. So, I figured, if I couldn’t do what I wanted to do immediately the next best thing was to dive into a field where I’d make enough money to invest in my music after I finished school. That’s exactly what I did. I finished OSU with no debt and took out a loan to start a music production program immediately after. I began connecting with indie artists in my hometown (Columbus, Ohio) and released my first production EP less than a year later.
After realizing that the music scene in my hometown wasn’t growing as much as I’d like, I decided to move to Atlanta. Since moving to Atlanta, I’ve had the opportunity to connect and work with many talented artists, producers, and songwriters. Most importantly, I’m constantly learning new things about the music industry and music business.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It is definitely not always going to be a smooth road! I think most creators can relate to feeling discouraged at times on their journey. My biggest struggle so far has been moving away from my friends and family back home to come to Atlanta to pursue music. This is the best place for me right now musically, but I am very family oriented, so I do get homesick at times. This road comes with sacrifices, though. Staying focused on the purpose of my journey helps me through that struggle.
Advice for young women who are just starting their journey, always keep your morals and your integrity in this industry! Men will try you! It’s sad but true. Sometimes, it’s obvious, other times, it’s not. In every situation, be discerning about the motives people have when they approach you. I’ve had men try to name drop and promise music opportunities to me just to get my attention, but their intentions were personal. They had no interest in being involved with me musically. Unfortunately, that has worked on some women and it set a standard in certain men’s minds. Don’t conform to that!
We’d love to hear more about London Elixir.
I’m a music producer! I specialize in instrumental creation but I also have experience with playing piano and engineering. My DAW of choice is Logic Pro X but I recently picked up Maschine (MK3). For mixing, I usually use Pro Tools. My genres include but are not limited to: Hip Hop, R&B, Pop & Trap. I enjoy working with artists/songwriters on songs. I also enjoy creating music for commercials/sync licensing. In addition to that, I do tutorials via my YouTube page for fellow producers.
Currently, I am the show producer for WLPWR’s Free Game Podcast. We focus on the business behind the music industry and interview prominent producers in the industry every week. I work with WLPWR at The Gray Matter Collective studios as a music producer as well.
I am most proud of the release of my second EP “Project LX Vol 2.” This EP was created after I moved to Atlanta and features artists from my hometown Columbus, Ohio. This EP is a great blend of midwest and southern vibes. The purpose was to connect artists from my hometown to creators Atlanta and great work has been created as a result of it. The EP is available on all streaming platforms under London Elixir.
What sets me apart from others is my character. I’m a hard working, genuine, driven individual. I love to support others and enjoy working with other like-minded creatives.
What’s the most important piece of advice you could give to a young woman just starting her career?
The most important piece of advice I could give to a young woman just starting her career is to always stay grounded. Don’t get caught up in the hype that may come along with your journey. Stay true to who you are and always represent yourself in a positive manner.
- Website: www.LondonElixir.com
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/londonelixirlx/
- Facebook: https://www.facebook.com/LondonElixir
- Twitter: https://twitter.com/londonelixirlx
- Other: https://www.patreon.com/londonelixir
WLPWR, Angela Woodley, Alexander Aperture, Alexis