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Meet Trailblazer Lydia Kerr

Today we’d like to introduce you to Lydia Kerr.

Lydia, can you briefly walk us through your story – how you started and how you got to where you are today.
I’ve always loved “being creative” but I’m not a painter or an artist per say so I think, I always used to feel a little directionless with my creativity. I went to school at Samford University and after two years as an Elementary Education major, decided to change to Journalism and Public Relations. While I was in that program, I began to learn the basics of design software and found myself absolutely loving it — especially when compared to my previous major. Around the same time, my brother-in-law and his now wife were planning their wedding on a relatively tight budget and my husband suggested they ask me about designing their wedding invitations. That was my first project that somebody had really trusted me to take on for them and I loved doing it. A few months later, I graduated and got an incredible full-time job in marketing but found myself missing the creativity of those design classes. I was starting to get more wedding suite inquires so, I basically set up Telltale Creative as a place to house those requests, not really having the faith that it would go anywhere. Wedding suites turned into logo design and then into web design and I’d been doing some photography all along and now, I’ve gotten to a place where I am getting the opportunity to build my brand in all of those services. I have no idea what’s next or where this can go, but I’m excited about it!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
HAHA, absolutely not. It’s so hard to get started and get your feet off the ground — I’m generally confident in myself, but I needed a lot of encouragement from my friends and family to keep pushing on into this. I cannot begin to tell you how silly I felt making an Instagram account for my work then, a website and posting on both. There’s this tone of voice you have to have in marketing but I wasn’t used to marketing myself if that makes sense. Then there’s the whole piece of actually getting an organization system for inquires, setting pricing, etc. And for me, all of this is going on while my full-time job is still the top priority so it’s a lot to balance. My biggest saving grace in this has been my husband encouraging me and my friend, Emily Wehner (an Indiana photographer) who was several steps ahead of me in running her own business. My biggest advice would be to have people like that— encouragers, but also peers who are actually in the same world you are. Emily and I, talk many days every week about what we can do better, how we can do certain things, bouncing ideas of each other, etc. Find another woman who is a few steps ahead of you, that’s willing help coach you! Connecting on platforms like Dribble, the Hub, Honeybook and even social media is huge. I literally would message people on Instagram and ask them if they wanted to collaborate and I can’t begin to describe how huge those relationships with other female entrepreneurs have been for me.

Alright – so let’s talk business. Tell us about Telltale Creative Studio – what should we know?
I focus on brand design (this includes logo, web, business collateral), wedding suites, resume design and photography. I love working with people to tell a story, personal or business, through my design. I took an assessment many years ago called, StrengthFinders and 2/3 top strengths are visualization and activation and that really sums up what I do — I work with people to create and guide a vision and then I get to make it happen. My favorite part of this is working with other small businesses, people who are doing what I’m doing and helping make their dream happen. In that, they’re making mine happen because they’re choosing to work with me so it’s a really cool win-win type deal. At this point, I’m honestly proud that I’m here. That I’m getting inquires most days, that people are seeing something in my work that they want.

Which women have inspired you in your life?
My grandmother is at the top of the list for — she’s the freakin’ coolest. She’ scuba dives so that’s always my first fact about her because she is the queen of adventure and I want to be her when I grow up. She’s a go-getter and once she makes up her mind, she follows through which I think is really true to my character as well. That’s a big inspiration for me in my business, making things happen and not just dreaming about them. Outside of that, my friend, Emily who I mentioned has been huge for me. We’ve been friends since our freshman year of college and it’s crazy how our worlds just keep crossing over. She owns her own photography business and started another business called, The Gathering Table that makes it easy for people to host dinner parties by sending them a box of everything they need. It’s been really cool to watch her journey through both of those and gives me a kick that tells me, I can do it, too!

Pricing:

  • Logo design starts at $350
  • Web design starts at $900
  • Photography starts at $350

Contact Info:


Image Credit:
Lydia Kerr/Telltale Creative Studio

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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