Today we’d like to introduce you to Sydney Davy.
Thanks for sharing your story with us Sydney. So, let’s start at the beginning and we can move on from there.
I began my business slightly on accident. My mom and I came across a new restaurant in Downtown Woodstock and I was chatting with the owner after we finished our dinner. We were talking about how to get the word out about her place and I was explaining different ways to do that using social media. After we left I thought, “I could actually help her out and then put it on my resume.” So, for a couple of months, I built up their Instagram and Facebook pages and eventually realized there is a real demand for social media marketing in local businesses. So, in April of 2019, I formed an LLC, built a website, created my own social media for Taylor’d Media, and since then I’ve been exploring this “entrepreneur life.” Today, in my business, I am still figuring out my ideal niche and learning more and more about social media and business every day. I wouldn’t be where I am in my business now if I didn’t have my amazing mentors, Kristi Monte and Bruce Pharr. There are so many great people I have met and worked with on different levels all across the U.S. who also own their own businesses or have great insight into marketing.
Has it been a smooth road?
Throughout my journey, I have discovered so many benefits to owning your own business and being able to work where ever you please with your favorite coffee in hand. However, the best things in life come with their own struggles. To be honest, when I started this whole thing I had no idea what I was getting into and if I had known, I would’ve been a lot more hesitant to begin. In the end, I’m glad I dove in headfirst, but it’s important to keep in mind that all good things take time — especially starting a business.
Young women who want to start their own journey should keep in mind that some friends will not understand what you’re doing and what you’re going through. There is a good chance you may feel pretty lonely. Definitely find a good mentor that fits you well and explore groups or programs, online or in person, filled with like-minded people who share similar goals and interests. Keeping yourself surrounded by people who put in real effort to lift you up and support you throughout every step of this complicated journey is key. Of course, family and good friends will try their hardest to support you even if they don’t understand. When you notice ones who don’t, though, don’t fret over it. Keep it moving and do your thing. Only you know your true aspirations and intentions, and understand how hard you want to go to live them out.
We’d love to hear more about Taylor’d Media.
I specialize in social media management for Instagram and Facebook. I offer 3 tiers of services that include different social media experiences for service and product-based brands. My brand is named Taylor’d Media for a reason. Taylor is my middle name and I used it as a play on words in order to convey my intentions as a service provider. With each package I offer, I tailor the services and strategies in order to fit the needs of the brand I am working with. This allows them to have a say in what they’re getting from my business as well as helping me serve them the best way I can. Through all this social media management, they’re not only delegating tasks to save themselves time in their business, but they’re also making more money without lifting an extra finger.
My Engagement service gives brands more exposure for brand awareness and increases leads by interacting with their ideal audience through hashtags and similar accounts. Nurturing leads is such an important role in social media marketing that can be easily overlooked. Among other aspects of this service, filtering direct messages plays a major role because it eliminates the need for the brand owner to respond to any messages other than ones that require their knowledge and expertise; meanwhile the less pressing messages get a response from myself in order to maintain a personal connection through the brand’s account.
Through my Curating+Scheduling Content service, brands have flexibility to use their own voice. I provide caption templates or topic suggestions and the client has the opportunity to fill in the caption based on the prompt provided. After it’s filled in, I revise, add hashtags, and incorporate calls to action. In addition, I pair the brand’s photos with the appropriate caption while maintaining a consistent style on their feed. Their audience gets the authenticity of the brand’s voice while the business owner has more time to run the business.
In my Premium Management, brands have the most options for delegation of social tasks. This means they no longer have to worry about peak times to post, filling in captions, matching photos, sifting through hashtags, and many more time-consuming aspects of social media. This is the service a lot of brand owners prefer simply because it allows them more time to focus on the aspects of their business that require more of their attention and offers the most lead nurturing aspects of social media management.
Finding a mentor and building a network are often cited in studies as a major factor impacting one’s success. Do you have any advice or lessons to share regarding finding a mentor or networking in general?
My mentors both live in different states than I do. Mentors don’t have to be close in proximity to help you achieve your goals. You also don’t need to dive into mentorship programs to find a good mentor. One of my mentors, Bruce Pharr, is the brother of one of my mom’s friends from high school and my other amazing mentor, Kristi Monte, is the daughter of one of my mom’s co-workers. They both give me different kinds of advice based on different perspectives. Bruce has worked in marketing for over 30 years and Kristi has started multiple businesses, one being a virtual assistant business, by the age of 23. It’s all about how well you connect and how much knowledge they can provide for your unique situation.
If you don’t happen to have connections already, that’s totally okay. I would highly recommend following several people on social media within similar industries that you’re planning to work in and observing the way they run their business and interact with their audience. Chances are some of them will actually host mentor-ship programs or may be open to talking one on one to help build your business. Don’t be afraid to reach out to people via DM! Even if you’re not looking for them to mentor you, networking through social media is such a great way to meet people and open up your horizons to discovering networking events and meet-ups.
- Premium Management – $850/mo
- Curating+Scheduling Content – $525/mo
- Engagement – $375/mo
- Special Package w/ Engagement + Curating+Scheduling Content – $750/mo
- Website: www.taylord.media
- Phone: 470-495-1004
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/taylordmedia.llc/
- Facebook: https://www.facebook.com/TaylordMedia/
Sara Riehl of SRR Photography