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Meet Trailblazer Whitney White

Today we’d like to introduce you to Whitney White.

Whitney, please share your story with us. How did you get to where you are today?
My dream has always been to be an entrepreneur. Even the high school career test agreed. I wanted to make the rules, not follow them (no surprise I’ve been fired more than a dozen times), I had different ideas throughout the years, but one thing that remained consistent was my desire to build a business for myself and my family and be my own boss.

I took my first stab at operating a business in 2013. I called it Show’N Out Accessories. I purchased costume jewelry at wholesale prices and resold it. I had a table, and I would set that table up anywhere! Networking events, award shows, hair salons, the flea market, nightclubs, even strip clubs! Wherever there were ladies that could wear my jewelry, I was there with my table. My accessory business wasn’t my ticket to financial freedom, but I gained a great understanding of the business operation.

In 2014, I eagerly returned to the workforce in desperate need of a reliable, steady paycheck. I did not dare give up on my entrepreneurial dreams, but instead, I knew that when I left the workforce this time, I needed a plan.

For my whole adult life, I had been pretty financially irresponsible. That was a part of the reason that my first business venture did not succeed. When I really examined my goals, I knew that I needed to become more financially responsible if I intended on running a thriving business. I taught myself everything I could about money management, credit, and financial literacy. I spent hours in the public library reading and teaching myself, which led me to also obtain my certification to teach financial education. Out of my own experiences and struggles, my true passion was discovered. I never imagined that I would be the voice of financial literacy and wealth education, yet here I am.

Today, I am the founding Realtor at The Wealth Opportunity Group real estate company. I continue to teach the principles of financial literacy and highlight the importance of proper money management.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
One of my early struggles was being able to package my ideas into something my customer base would want. It’s very important to not only have a competitive service to offer but know who you are offering it to. When you start a business, the first thing you should identify is who your customer is, and why they need to buy from you.

We’d love to hear more about your work.
I’m a licensed GA Realtor and financial educator. I am the founder of The Wealth Opportunity Group. As a real estate agent, I offer more than a list of houses to choose from. I engage with my clients and offer financial education so that they are prepared for one of the biggest financial investments they will make.

I authored a homebuyers guide, You Can Own It. It’s a short guide designed for easy reading and very helpful for a first time homebuyer.

Which women have inspired you in your life?
From a little girl, Harriet Tubman has always been an inspiration to me. I remember reading her biography for a book report, I was amazed that she survived being hit in the head with a heavyweight and she still went on to do many great things. That type of resilience is admirable and it’s a constant reminder to never give up, no matter what.

Today, I gather inspiration from successful black women all over the world.

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Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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