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Meet Trenese Hicks of Tuchéir Cosmetics in Buckhead

Today we’d like to introduce you to Trenese Hicks.

Thanks for sharing your story with us Trenese. So, let’s start at the beginning and we can move on from there.
After years in Corporate America working with accomplished female leaders, I became disheartened. So many of these brilliant women were talking negatively about themselves and trying to reach unattainable “Hollywood” beauty standards fueled by social media.

Just about that time I was in the midst of a painful divorce and in transition. I found myself searching for a new purpose while rebuilding my life. As Beauty and Fitness have been passions of mine since childhood, I began to study the mastery of Makeup Artistry and became a Freelance Makeup Artist. I also returned to competitive bodybuilding after a 5-year hiatus and decided to meld my passions and strengths together, thus founding Tuchéir Cosmetics.

Tuchéir Cosmetics is my response to unattainable beauty standards and unhealthy self-talk.

At Tuchéir Cosmetics, I seek to empower women to embrace their individual uniqueness, age, strength and fitness routines in sustainable, healthy ways. Tuchéir Cosmetics is a skincare and cosmetics line for “Fierce Women” with active lifestyles who desire to look and feel beautiful at the office, gym and in their communities.

Our products are vegan and cruelty-free as I believe the best part of being beautiful is simply being you.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The biggest struggle was and is how best to aggressively target women over 35 in the millennial-driven social media age we live in.

The other challenge was how to successfully integrate makeup and fitness for women like myself with very little downtime.

My brand avatar is the working woman, single Mom, or empty nester who sees herself as a go-getter but hasn’t lost sight that she too is a woman. This woman wants to look beautiful and her personal health and wellness is a major part of that holistic approach to living.

Tuchéir Cosmetics is needed today as people in this country’s lifespan is far greater than ever before. People are living longer and their physical well-being is directly connected to their self-esteem.

We’d love to hear more about your business.
Tuchéir Cosmetics is at heart a company steeped in makeup and skincare.

Our second phase launch will include anti-aging skin care products. These products are vegan, portable, and pair easily with other products in the line or can be used as a standalone.

The goal is to create a one-stop-shop for Beauty and Fitness Enthusiasts by taking in careful consideration the complexity of working out, being fit and looking youthful.

I’m most proud to create a community and a movement for women over 35 years that promotes realistic images of women through the Art of Makeup and Fitness.

What were you like growing up?
I was raised by a single mother who was literally a Cosmopolitan Woman and far ahead of her time.

From the photoshoots in our home that prominently displayed our decor to my Moms vanity where I could always find the perfect shade lipstick, blush and a great read on fashion.

I think I gravitated to beauty long before I fell in love with Fitness. As a very shy child with weight and self-image issues, my Mom introduced me to track and field at age 9, the rest is history.

In college, I fell passionately in love with weight lifting and started personal training. In my late 30’s, I competed in my first Figure Bodybuilding Fitness Competition and placed 3rd. From there, this passion has evolved into where I am today as a Beauty Brand owner.


  • Lipsticks are $20
  • Eyebrow Gel Pomades are $17
  • Lashes range between $20-25

Contact Info:

  • Website:
  • Phone: 4047358680
  • Email:
  • Instagram: Tuchéir Cosmetics
  • Facebook: Tuchéir Cosmetics
  • Other: Pinterest is Tuchéir Cosmetics

Image Credit:
AWP Media

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