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Meet Velvet Lattimore

Today we’d like to introduce you to Velvet Lattimore.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I first started my business, I was looking for a way to have side spending cash. Which started to become so popular that I ended up with a lucrative business that’s when I said it’s time to become a valid business. I opened my first brick and mortar Vedazzling Accessories in 2011 and became a full-time entrepreneur and I have never looked back.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I have struggled with the constancy of foot traffic. But running a business, in general, is never a smooth road. You are always looking for ways to revamp yourself and keep things fresh without looking like other boutiques which were challenges in the past.

Vedazzling Accessories – what should we know? What do you guys do best? What sets you apart from the competition?
Vedazzling Accessories boutique is an accessory boutique that showcases black and brown designers. When I first started this journey as a fashion retailer, I thought what would make my boutique different than others and why would someone want to shop with me? And at that time and year, customers were finally seeking ways to buy black and that is the direction I started towards. I not only resell unique accessory pieces but 60% of my products are made locally and are handmade by local designers. I am so proud that I am able to provide financial opportunities daily for black designers at my store. That keeps me going each day!

What moment in your career do you look back most fondly on?
This industry is cut-throat and it is especially hard on African Americans who are typically undercapitalized and have difficulty securing orders from mainstream retailers by giving a platform to designers, I give them financial power to nurture their dream. That makes me proud that I am able to do that for them.

Starting a business by yourself is not easy. I am grateful each day that I am still in business and giving back to my black and brown artisan community.

Contact Info:

Image Credit:

Hugh Gladstone

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