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Meet Victoria Seahorn of Wildside Online in Decatur

Today we’d like to introduce you to Victoria Seahorn.

Victoria, can you briefly walk us through your story – how you started and how you got to where you are today.
I began my true running career as one of those crazy and passionate marathon runners. Lucky enough to fall into the position of National Training Program Director for Jeff Galloway for many years. Then, when I lost a dear friend to the battle of breast cancer and had an epiphany at her wake in 2005, I wanted to create a race as a legacy to her and all of the Lindsey’s in the world. I felt that we truly needed a springtime marathon in Atlanta, so I created and founded the Georgia Marathon, along with many dear friends with the same passion. We worked in my daughter’s playroom developing the basis for our first marathon. I spent two years putting the event together, learning all that I could from the best of the best around the U.S. and was lucky enough to secure ING as the title sponsor for our inaugural event in 2007.

We all knew the timing was right for it to be big, but who knew it would actually be the second largest inaugural event of it’s kind in the U.S. The race continues as the Publix Georgia Marathon/Half Marathon today and will hopefully thrive forever! I have continued to produce many running races and cycling events since I sold the Georgia Marathon. I now enjoy directing the Atlanta Halloween Half Marathon/5K and the Atlanta Jingle Bell Jog 5K and hope to continue to add to my resume with more themed events with Wildside Online and Exclusive Sports Marketing. I also love working with children and coach middle school track as well as a running club for our young athletes. I support my 16-year old in her swim team endeavors and I also produce a fundraiser for my little athletes in training where I teach preschool.

Has it been a smooth road?
Producing events is always challenging. A bridge that is not repaired in time for the course to open, weather concerns, deliveries not made on time, incorrect deliveries… there are so many factors behind the scenes that participants don’t realize. There are many issues that arise and obstacles but those difficulties somehow always get taken care of by the time the gun goes off. The trick is that none of the athletes should ever have to know or worry about any of the behind the scene situations and should enjoy a safe, fun and fulfilling event. The best thing in the world is to see the pride in the faces of each athlete as they cross the finish line!!!

We’d love to hear more about your business.
Producing themed events is particularly fun and rewarding. Everyone loves to dress in costume for Halloween and everyone loves the spirit of Christmas. So, those two major events are incredibly awesome to be a part of as it is totally about the spirit of the season, whether there are runners, walkers or baby joggers. Everyone dresses the part and truly feels good about their accomplishment of the day and taking a break from the pressure of the season to enjoy a couple of hours with friends and family. Our Halloween race has the very best medal and Tshirt designs. We have a very talented tattoo artist that creates some amazing designs. The Jingle Bell Jog is truly fun, as everyone receives a Santa suit, complete with jacket, pants, hat and beard with a really cool Frosty medal and jingle bells for their shoes. Seeing about 1,500 Santas running through Piedmont Park in the mist this year, brought tears to my eyes! The Halloween race volunteers consist of our schools Beta clubs, ROTC and athletic clubs. Enabling us to give back to the schools for items that they need for athletics. The Jingle Bell Jog was a drop off for Toys For Tots so we not only had some Marines run, but they were also there collecting many many toys. One of the photos is when they presented me an award for our contributions in helping make Christmas a joyous occasion for many children.

Is our city a good place to do what you do?
Definitely. Atlanta is a major running city. One of the largest in the US, which many people do not realize. We are blessed with so many wonderful trails to walk, run and ride. And, they keep expanding them constantly. Making it safer to exercise and not have to confront vehicles. So many businesses are very supportive, you just have to ask. I think Atlantans are taking great pride in our city helping it grow in so many directions.

Contact Info:

Image Credit:

Samantha Taylor:

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