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Meet Wande Polanco of Bethel & Co

Today we’d like to introduce you to Wande Polanco.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Bethel & Co started as a hobby to express my creativity. I have always loved candle and having them everywhere in my home but always was left disappointed whenever I did purchase them. I began to investigate on how to make my own because I became tired of spending constant money on a product that did absolutely nothing for my well being or my home. After many testing, and trial & errors Bethel & Co is now in a couple of retailers in the Atlanta Area following with New Jersey & Mississippi as well as our online presence.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It has not been an easy road to say the least. Being an entrepreneur takes a lot of work & trial error because there is so much to get done. Some of the struggles that I encountered when starting my business was making sure everything was set up correctly legally. As an entrepreneur, I have to be in charge of Branding & Web design, Photography, Marketing, Accounting, Shipping and handling, Customer service and everything that falls in between. It is extremely difficult to make sure that everything is in tip top shape for my own sanity & for my customer’s experience. I do have to say, that although it is a lot of work, it’s all worth it.

So let’s switch gears a bit and go into the Bethel & Co story. Tell us more about the business.
Bethel & Co is an all natural, vegan & cruelty-free candle company in Atlanta. We create small batches of Soy Wax candles that are scented with a base of Essential oils and mixture of fragrances to first and foremost provide aromatherapy benefits. Each and every one of our candles are made to set a particular mood. For example, We created this relaxing candle for those who dread the Monday doldrums called Mondaze. Lavender helps relieve stress while eucalyptus and peppermint enhance the breath and invigorate the senses. Perfect for those experiencing stress, anxiety, or depression, this calming scent will have you feeling ready to tackle your work week.

I am really proud of our products and the feedback that we receive from everyone who has bought them. The most common thing people have said about our candles is that they love that they don’t have to burn their candle to make a room smell good. Which is so important to me because that was my number one issue with candles in the past. I am also proud of how fast we are growing. We’ve only been in business for a little over five months and now you can find us at Mall Of GA, Perimeter Mall & Westside provision at Crafted Westside. You can also find us at How To Live in New Jersey & George-Marys LCC in Mississippi.

One thing I can say sets us apart is the Vintage, Modern aesthetic that our candle has. Not only do we provide aesthetic design but we also offer great quality at an affordable price. We believe in quality, not quantity.

Has luck played a meaningful role in your life and business?
The role of luck has not played any role in our business and personal life. Everything is through the power of prayer and hard work.


  • 8 oz- $18
  • 4 oz- $12
  • Wholesale Pricing available for order over 20 candles
  • 20 Custom gold 4oz Tins – $180

Contact Info:

Image Credit:

Selene Melendez, Melanie

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