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Meet Will Hamilton of Synergy: A Fitness Community

Today we’d like to introduce you to Will Hamilton.

Will, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I began my career in the fitness industry right after college in Knoxville, TN. At that time, I worked mostly with collegiate athletes and also served as an operations manager at a large health and fitness facility.

I left that job and took a role in business development for a small medical startup in Atlanta that specialized in imaging, radiology, and nuclear medicine. We grew that company and eventually sold it to a local hospital system. At that time, our first child (now 3) was on his way, and I knew that whatever I became involved with next had to be something conducive to spending as much time with my young family as possible. I have always had a passion for building relationships with people and serving them in a way that positively impacts their lives – so turning back to the fitness industry seemed to be the right thing to do.

I opened Synergy three years ago this February – with a desire to provide a high-intensity functional training environment that is different than the rest… a place that is family-focused, high quality, expertly staffed and equipped, and provides clients the best hour of their day.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Looking back on it from where we are now, I would say our journey has been a relatively pleasant one. We focus everything have on providing excellence in both the training environment we have and the service that we provide. The result is that we spend little-to-nothing on marketing or advertising. Most of our clients have found us because one of their friends told them about how much they love us. Our business has grown steadily every quarter since we opened, but I credit most of that growth to the wonderful people we have in our community.

That being said, being a young business owner and new entrepreneur doesn’t come without it’s struggles. I was determined to start and grow our business on hard work and commitment to excellence – and to this day we don’t have a dime of debt. That meant at first, the staff was me, myself, and I. In our business, that means waking up at 4:00 am every morning to open the gym and not getting home for dinner until 8:00 pm after your last class was finished. That meant providing the same energy, enthusiasm, and positivity in classes with only 1 person in them as you do in classes with 10 (which didn’t even exist then, haha).

That meant being the Head Coach, Sales Director, Admin, Marketing Director, CFO, and Janitor all hours of all days – all while also juggling being a full-time father. That also meant trying to learn accounting, web design, social media marketing, and how to navigate local tax and HR laws and policies – all things I was never taught in school. Looking back, those days are a blur – probably due to lack of sleep. But now, with 6 people on my team, a gym full of happy members, and a second child who I get to hang out with every day, and I don’t regret it for one second.

Alright – so let’s talk business. Tell us about Synergy: A Fitness Community – what should we know?
We are a comprehensive functional fitness facility that is also affiliated with CrossFit. We provide high-intensity workouts in both group and individual settings where we focus on improving people’s fitness through coaching. Simply put, we focus on making people better a month from now than they are today, no matter where they might be starting from.

I feel like for most people, working out in a gym is an isolating experience. You check in with a key card, pop your headphones in, and then immerse yourself in a Walmart sized sea of treadmill and equipment. The only person you interact with is often the reflection of yourself in the mirror in front of you. And where has that gotten us? We are the most lonely, overweight, unhealthy society our country has ever seen. We spend more time talking with our thumbs than we do with our mouths and have hundreds of “friends” on Facebook but no one we could call in a time of need.

Community is a buzz-word in our business, but we take it very seriously. We want fitness to be engaging, social, and fun. At Synergy, we seek to be a crossroad where people’s fitness, social, professional, family, and even spiritual lives might intersect. We have high school students all the way to grandparents in our gym, and when they walk through our doors, they are all equal. They are all pursuing the same goal, together.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I don’t even know where to start here. I have been a believer in mentorship as long as I can remember. I would start by saying that I learned A LOT on how to serve people in a manner that positively affects their lives from the leadership at my last company. In fact, it was there, though very interesting circumstances, I met a man named Dr. Chris Hagenstad who became a close friend of mine and our company’s top customer. He was the one that first planted the idea in my head that I could do this, and do it well. He was and still is, a mentor to me on many levels. He was also one of the first members of our gym.

All that said, my wife, has without a doubt played the largest role in the success of our business. It was her hard work that kept a roof over our heads and food on the table while I worked to get this off the ground. For over a year, we only saw each other in passing as we would hand the kids off coming and going to work. The long days and endless hours I worked were just as much a sprint for her as well. The way she continues to excel at her job while also managing the duties of being a mom, all while putting up with a screwball like me, is a talent I’m not sure I’ve ever seen matched.


  • $175/mo for individual memberships
  • $160/mo for couples memberships
  • $400 for introductory “Foundations” Sessions

Contact Info:

Image Credit:

C.H. Photography, Tom Watson

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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