Today we’d like to introduce you to Zenobia Godschalk.
Zenobia started her career in Silicon Valley, working for Intel. She soon realized big company life was not for her, and made the jump to the startup world. Working for Marc Andreessen and Ben Horowitz at Loudcloud (which became Opsware, and sold to HP for $1.6B), she caught the startup bug.
Moving to Atlanta when she got married, Zenobia did a short stint in investment banking research before starting ZAG Communications in 2006.
Since then, the company has grown to over a dozen employees, with clients across the country and internationally. Today, ZAG helps startups and established brands message, market and promote their technology globally.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a relatively smooth road, mostly because the team we have built is amazingly dedicated. We all pitch in to help during crunch times, and make sure we are balancing the load among us.
We also have made sure to grow at a measured pace, so that we can deliver a very high level of service and results to our clients. Our aim is not to be the largest agency out there, but instead to deliver the best service to the clients we have, and grow with them as they grow their businesses.
Please tell us about ZAG Communications.
“ZAGers” are the most competitive, intelligent, tenacious and in-tune PR and marketing practitioners out there. We are always innovating and continuously looking for ways to over-deliver, and then some. With a keen focus on enterprise technology (including security, analytics, Big Data, cloud computing, and IoT), we help companies break through noisy markets and drive tangible results and market traction.
Due to strong customer demand, ZAG has grown our services beyond traditional PR into social media, digital marketing and demand generation services, and financial communications. Today we can provide startups with a fully outsourced marketing arm, growing as their business needs grow.
The foundation of ZAG’s success rests on three pillars: long-term employee relationships (over 80 percent of our people have been with the firm three years or more); long term client relationships (the most common way our clients leave us is because they get acquired); and the ability to offer additional, complimentary marketing and demand generation services as clients grow their business.
If you had to go back in time and start over, would you have done anything differently?
While we sometimes debate whether we should have grown faster/taken more clients earlier on, I believe there would have been a tradeoff there in terms of the quality delivered to clients. This is a constant struggle for many agencies.
- Website: www.zagcommunications.com
- Email: firstname.lastname@example.org
- Facebook: https://www.facebook.com/zagcommunications
- Twitter: @ZenobiaZAG
- Other: https://www.linkedin.com/company-beta/469532/