March 20, 2017

Meet Adam Noyes of Proof of the Pudding in Midtown

Local Stories

Today we’d like to introduce you to Adam Noyes.

Proof of the Pudding is a catering, event planning and food service organization in Atlanta. Since 1979, Proof has been crafting innovative culinary creations for a vast array of corporate and social events in venues, convention and conference centers in Atlanta and beyond. Led by our talented management team, Proof focuses on detailed planning, delicious food, superb service and a collaborative design team. Our Off Premise Catering division caters at over 50 venues in the greater Atlanta area. The organizations exclusive venue management division proudly serves stadiums, arenas, convention centers and other attractions in four states across the South East.

Has it been a smooth road?
In the Hospitality Business, PEOPLE make all the difference. We spend much of our time seeking out the very best employees and reinvesting in them through training and development so they can execute for our customers at the highest level. In this business the food has to be excellent and the service has to top notch. It’s the people on the front lines that truly make those two things happen every day and therefore motivating and leading those individuals is paramount to our success.

So let’s switch gears a bit and go into the Proof of the Pudding story. Tell us more about the business.
Proof of the Pudding prides itself in culinary innovation and being a trend setter in the catering industry. Customers take their first bite with their eye and it is imperative the presentation of the products we serve is creative and memorable.

POP Vision Statement:
“Crafting Culinary Excellence & Exceptional Service”

Mission Statement:
“Dedicated individuals working together to achieve superior customer satisfaction through innovative culinary experiences & exceptional levels of service.”

I am very proud of the client relationships and true partnerships we have been blessed to have over the years. This is a testament to our employees who work very hard to ensure our standards are met and that our loyal customers receive the best quality and an F&B products and service levels in the industry.

How do you think the industry will change over the next decade?
Our industry is continually changing in terms of needing to be current with the hottest trends and foods. We continually challenge our chefs to be on the forefront of this movement. Media and technology has given consumers great tools and information at their fingertips so they can be “in the know” on what the latest and greatest trends are in eating.

The consumers are also more health continuous and are searching for experiences not just their next meal. Innovative styles of service, fun atmospheres, unique vessels and creative presentations of the food are an expectation. When you get it right or wrong, your customers will instantly photograph it and share it with thousands of other potential customers via a myriad of social media outlets. The F&B industry must embrace this movement and evolve in order to gain authentic customer loyalty in this new and constantly changing marketplace!

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