Today we’d like to introduce you to Willie Goodwin.
Willie, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Good Cense Marketing is a digital marketing firm located in beautiful Atlanta GA that I established in 2015. As a graduate of the College of Charleston with a B.A. in Communications, over ten years of business sales experience, in house marketing experience, and an idea to help his surrounding community, I decided to start a company that would help local businesses in and around Charleston SC prosper. To see small businesses in Charleston close their doors because they could not compete in a market dominated by big businesses with big budgets was unacceptable, and I want to help with that. Good Cense Marketing was founded to help new along with established businesses increase their online presence, as well as develop marketing plans to boost customer awareness and engagement without dramatically boosting expenses. We are passionate about marketing and the power it has to change the dynamics of any company or a single product being positioned.
I moved my business to Atlanta in the fall of 2016 to help grow the brand as well as provide services to both small and large businesses in Atlanta. Since arriving here, I’ve had the chance to work with tech companies, ride share companies, clothing accessory designers and many others. Atlanta has welcomed me with open arms and provided connections that I could not find anywhere else. With all that Atlanta has given me, I like to give back to my community whenever possible. Last year I had the opportunity to help Atlanta Children’s shelter by donating toys, clothing and other supplies for families in need. This was a great experience that I will be looking to continue while also engaging with other local causes.
CENSE is a portmanteau word composed from the words cents and sense. Albeit a clever play on words, they are the quintessential basics for any smart business decision. Whether it be deciding which action will make the most SENSE for the company or which action will yield the most profit (CENTS), a company must make sure their marketing efforts and budget are not going to waste. When those two come together and become the solution, it just makes CENSE.
Our goal at Good Cense Marketing is growth. Our mission is to help your company expand and achieve all of its marketing goals and do it better than anyone else. While achieving those marketing goals, we will also assist with building the brand of the company, drive the performance of established marketing segments and maximize the company’s online presence. At GCM, we hold innovation, customer satisfaction along with positive Return On Investment in very high regard and implement these benchmarks into every project we undertake. 2020 is looking very promising, and I’m looking forward to working with new and exciting companies and clients!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Being an entrepreneur is never easy and running a marketing business even less so. Recently it has been a challenge to secure new clients who see the benefits of digital marketing and understanding the fevers associated with a successful marketing plan. Also, moving to a new state has brought along its own set of challenges. For instance, I am leaving an area where I had a set list of clients to a new area where I have to establish my brand again. All in all, the biggest challenge has been getting new clients and establishing lasting contracts.
Please tell us about your business.
When it comes to today’s marketing world, one must be able to adapt and do so quickly. The best way to do this, and stay ahead of the curve, is to keep a close eye on your target market and their demographics. At Good Cense Marketing, that is exactly what we aim to do; help your company develop and deliver innovative solutions to your customers on the right devices at the right time. What sets GCM apart is our passion for customer interaction and satisfaction. By this, I mean that with us being a smaller agency, we have to opportunity to give our clients individual and frequent meetings to make sure we are hitting benchmarks and ensuring client satisfaction. The thing I’m most proud of is GCM’s ability to stay positive and resilient in times of negativity and darkness. There have been times where it would have been easy to quit and try another route, but we didn’t and stayed the course.
SCOPE OF SERVICES
Market research, comprehensive branding, digital marketing.
Analytics, analytics implementation, analytic measurement and custom analyses.
Database development.
Insight, tracking and blogging.
Search engine marketing (SEM)
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
During this journey, I’ve had friends and family who had supported me along the way at every step. First, my amazing wife, Alex Goodwin, has been in my corner and given support even when I didn’t feel like I could do it. My mother, Bridget Leonard, has also been a guiding light since I was young and always told me I could do whatever I put my mind to and worked for. Some of the first clients that saw my potential and believed in me were vital to the growth and progression of GCM. Those clients and friends include Reggie Ellington, Byron Ray and Bryan Owens. All of these people have been integral to the growth of GCM and I can’t thank them enough.
Contact Info:
- Website: www.goodcensemarketing.com
- Phone: 404-692-9987
- Email: admin@goodcensemarketing.com
- Instagram: Goodcensemarketing
- Facebook: Goodcensemarketing
- Twitter: Goodcensemarketing
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